Regional Marketing Leader

Job description

  Job facts

·  Lead local mkt team to develop and implement effective local marketing plan based on the regional market status, keeping align with whole strategy, close cooperation with central mkt, sales team.

带领区域市场团队，根据各区市场发展状况制定区域市场计划执行区域市场活动

·  Lead local mkt team members to define the regional mkt issues, opportunities and mkt objectives

领导区域市场团队，找出各区市场关键问题、市场机会并制定各区的区域市场目标

·  Fully communicate with central mkt team, sales team and local mkt team to well develop local mkt plan and deliver to sales team

与中央市场团队、区域市场团队和销售团队充分沟通，带领区域市场团队制定区域市场计划，并确保销售团队高度认可

·  Fully communicate with related functions and prompt local event executed on time and monthly tracking the progress to ensure business objective realized

与各相关职能部门充分沟通，确保区域项目按时执行，并每月跟进活动进展及效果，帮助实现业务达标

·  Lead the sales team training program under the cooperation with CTD to help improve the sales team professionalism

与CTD合作，负责销售培训工作， 协助提高销售团队的专业性

·  Develop the regional sales team training plan under the cooperation with CTD

根据区域销售需求及现状，与CTD合作制定区域销售培训计划

·  Execute the training program and lead local mkt team to train sales team during DSM monthly meeting

带领区域市场团队跟进培训计划的执行，并跟进区域市场团队参加销售月度会议辅导培训一线销售role play及产品专业知识

·  Tracking the training program progress and evaluate the professionalism

跟进培训项目的开展并评估各区一线销售的专业度

·  Develop and manage KOL

发展和管理关键客户

·  Coach team to manage, maintain and update KOL and speaker's profiles.

指导团队进行关键客户及讲者档案的管理、维护及优化

·  Responsible for regional meeting and activities' reviewing

负责区域会议和活动的审核

·  KOL routine visit

关键客户的日常拜访

·  Plan and ensure successful implementation of pertinent activity and KOL development plan

有针对性的规划和组织落实关键客户的会议活动及发展计划

·  Manage the regional marketing budget

区域市场费用管理

·  Monitor and manage market program budgets within financial limit and ensure compliant.

督促和管理市场活动费用支出，确保不超出预算费用并确保使用的合规

·  Team management

团队管理

·  Coach and development people

辅导和发展团队

·  Team capability and efficiency continuous improvement

持续提升团队能力及效率

·  Motivate and engage the team to cultivate a high performing team culture

激励团队，打造高绩效团队文化

·  Identify and retain talents

挖掘并保留优秀员工

Hiring q ualification and requirements 录用条件及要求

Years of Working Experience 工作年限 :

At least 5 years' experience in pharmaceutical industry

至少5年在制药行业的工作经验

At least 2 years' experience at managerial level in marketing unit of major or joint venture Pharma. Company

2年以上大型或合资制药企业的市场管理经验

Education/Qualifications 教育程度/所获资格证书

University Degree and above

本科及以上学历

Medication, marketing, commerce preferred

医学，药学，市场，商科专业优先

Pass all Roche mandatory training courses before required timeline within probation

在试用期内完成罗氏所有必修课程

Meet Roche Values 符合罗氏价值观要求

Integrity: We are consistently open, honest, ethical and genuine

诚信： 我们一如既往地做到开诚布公、秉承职业操守、真实无瑕

Courage: We are entrepreneurial and thus take risks, reach beyond boundaries and experiment.

勇气： 我们勇于创业因而敢于冒险、突破界限、不断实验

Passion: We use our drive and commitment to energise, engage and inspire others.

激情： 用我们的动力和热诚去激励、感染、鼓舞他人

Leadership Competencies 领导者胜任力

•Take genuine interest in people / 我对员工付出真正的关怀

•Listen carefully, tell the truth and explain “the why” /我仔细倾听、坦诚直言并解释“为什么”

•Empower and trust people to make decisions /我授权并信赖员工作决定

•Discover and develop the potential in people /我发现并开发员工的潜力

•Strive for excellence and extraordinary result /我追求卓越和非凡的业绩

•Set priorities and simplify work/我设定事务的优先顺序并简化工作

•Congratulate people for a job well done/我对工作出色的员工表示祝贺

Job Required Competencies 岗位所需胜任力

·  Professional knowledge of medicine 专业医药知识
·  Advanced knowledge of Marketing skill高级市场专业知识
·  Project management skills项目管理技能
·  Budget planning and controlling预算计划与控制
·  Leadership skill 团队领导技能
·  Language skills—English & Chinese语言能力-英语和中文

·  Travel Frequency 出差频率

¨

<25%

¨

25% - 50%

¨

>50%

·  Who we are