Digital Communication Lead (1 year contract) - Roche Thailand

Job description

  Job facts

Role / Purposes

·  To define and implement e-strategy and e-initiatives for the assigned brands and departments in order to drive active stakeholders/customers engagement in Roche disease areas, medicines, and services.
·  To contribute to multichannel customer engagement, leveraging digital technology, in order to great superior customer experiences.
·  To provide ideas to capture the voice of the customers through digital channels, in order to improve Brands/ Roche reputation.

Digital Marketing Strategy

·  Take lead in identifying digital trends and customers insight in order to propose and introduce digital solutions opportunities
·  Guide relevant departments (BUs, ACE, Med, MAGA) in developing appropriate e-strategies and tactics to meet their business goals
·  Be able to advise, prioritize, plan, pilot, and integrate the respective initiatives across brands or departments, to keep sharing and upgrading best practices.
·  Propose measurement/ KPIs and tracking to assess program success and improvement
·  Lead assigned special digital projects that arise from identified business needs

Initiatives

Multimedia solutions to enhance customers experience

·  Understand medico-access-marketing priorities to propose innovative e-solutions to better engage stakeholders (e-Advisory Boards, remote detailing, HCPs portal, e-Scientific Education)

Promotional campaigns

·  Anticipate and coordinate e-promotional programs (detail aids, e-promotional materials), follow-up to understand implementation, and evaluate the impact to adjust the approach accordingly

Access solutions

·  Develop tools to provide e-solution to manage access to innovative medicines
·  Anticipate digital solutions that will upgrade our interactions with stakeholders (Clinicians, Pharmacist, Patients)

·  Who we are

At Roche, 91,700 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an equal opportunity employer.

Desired profile

Who you are

You're someone who wants to influence your own development. You're looking for a company where you have the opportunity to pursue your interests across functions and geographies. You want to work in a performance-oriented environment and demonstrate your leadership potential through entrepreneurial action. Mutual respect and the exchange of opinions with all levels of hierarchy are important to you.

Qualifications/Experience

·  MBA or related field
·  Master in communication or multimedia technology
·  Bachelor's degree in related field
·  Minimum 3 years working experience, within multinational companies (Pharmaceutical is optional)
·  Fluent in English both written and spoken

Competencies

·  Project Management (Managing stakeholders, in planning and follow-up, and ensuring corrective actions to deliver on time and budget)
·  Digital Communication Management
·  Marketing Communication Management
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