Social Strategist

Job description

IBM Services Social Strategist must have a proven track record of building brands on social, managing multiple communities, driving strong engagement and executing a social strategy that supports business goals.

Manage social media communities for multiple service lines:
·  Collaborate with other IBM Services Social Strategists to build a cohesive content calendar for Twitter, LinkedIn, Facebook and YouTube that that drives broad reach and strong resonance with a target audience
·  Write content for social platforms using your knowledge of platform best practices, the brand voice and key messaging priorities
·  Work with graphic designers to develop social creative. Provide editorial direction and constructive feedback based on audience and platform-driven best practices
·  Publish content to social channels, monitor for performance, activate around insights
·  Work closely with Content Leads to develop cutting-edge social-first content initiatives, as well as supporting other initiatives with social content as appropriate
·  Create integrated plans in conjunction with other key stakeholders, including the content team, digital team, external media, influencer marketing and internal communications
Measure the impact of our social campaigns:
·  Develop a measurement framework focused on business outcomes
·  Establish a social intelligence hub for listening and reporting; actively perform social listening and develop reports for greater marketing team to understand the audience
·  Set best practices for performance reporting to iteratively improve impact of execution
·  Create a model for simple, standard reporting for executives focused on key data required for decision making
·  Pull bi-weekly social performance reports and present to social strategy lead. Presently monthly to greater marketing team
·  Create quarterly social performance reports with key learnings and actions
Set the social media agenda based on marketing and business objectives:
·  Work with the social strategy lead to develop a holistic, visionary social media strategy mapped clearly to business objectives, setting outcome-based KPIs that will help differentiate IBM on social media Work with the social strategy lead to define a channel strategy that matches audience and segmentation priorities, along with key messages that drive traffic to campaigns or IBM-owned properties
Auto req ID

166767BR
Required Education

Bachelor's Degree
Role ( Job Role )

Marketing & Communications Operations Professional
State / Province

NEW YORK
Primary job category

Marketing & Communications
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
ERBP

Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

GBS
Preferred Education

None
City / Township / Village

NEW YORK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  2-3 years of business experience managing social media for a major brand or business unit on social networking platforms including but not limited to LinkedIn, Twitter, Facebook and YouTube
·  Excellent written and verbal communication skills, along with strong presentation skills and relentless attention to detail
·  Demonstrated success defining social media strategies, specifically with results for social engagement and target audience growth
·  Demonstrated success as a self-starter and independent team member, but also operates well in a team structure
·  Strong understanding of social data and analytics, with ability to tell a story and make recommendations based on the data
·  Demonstrated ability to research, learn and communicate about emerging social trends and technologies
·  Experience creating and implementing social listening frameworks incorporating social intelligence, executive reporting and performance reporting
·  Experience with social content publishing and analytics tools

Country/Region

United States
Preferred Technical and Professional Experience

·  BS/BA degree from an accredited college or university
·  Experience in Sprinklr, Sysomos, Rival IQ, Spredfast
·  Experience managing communications in the consumer technology space
·  Experience managing and creating content for YouTube Channel(s)
Secondary Job Category

Marketing & Communications Operations
Eligibility Requirements

·  None
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire