Programmatic Account Coordinator for Watson Advertising

Job description

Programmatic Account Coordinator

The Weather Company's advertising sales division is now Watson Advertising, and represents the evolution of our sales organization since being acquired by IBM. We are an ecosystem of media, data, and AI technology solutions designed to help you save time, connect with customers, and drive ROI. The Programmatic Account Coordinator is a key role on the programmatic team. The AC is responsible for supporting our team of Programmatic Strategists & Account Managers who are driving Programmatic deals, Data sales and managing Ad tech partners. You will work with Sellers, Operations, Agencies & Trading Desks to set up deals, optimize deals based on performance & troubleshoot under-performing deals in SSP consoles.

Essential Duties and Responsibilities

·  Work closely with the programmatic strategy, platform & operations team to rapidly onboard new customers thru legal, finance and operations
·  Assist Strategists in creation of persuasive sales presentations on programmatic media using market trends, case studies and Watson Advertising products
·  Attend and actively participate on sales calls, industry networking events, conferences.
·  Work cross-functionally with operations and yield teams to set up & monitor campaigns for success.
·  Manage successful client deployments and ensure ongoing high client satisfaction and renewal for reoccurring and incremental business.
·  Analyze performance of campaigns and think of ways to increase spend.
·  Build reporting and maintain a database of contacts for the programmatic team.
·  Responsible for implementing pmp & data deals in various SSPs.
·  Troubleshoot existing deals, suggest fixes and optimizations to internal and external parties involved.
Auto req ID

176080BR
Required Education

Associate's Degree/College Diploma
Role ( Job Role )

Solution Representative-Brand Specialist (SW)
State / Province

NEW YORK
Primary job category

Sales
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

Yes
Travel Required

No Travel
IBM Business Group

Watson M&W
Preferred Education

Bachelor's Degree
City / Township / Village

NEW YORK
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  At least 2 years of experience in digital advertising, with at least 1 year in programmatic media at a publisher, agency or programmatic technology company.
·  Familiarity with Programmatic ad buying and the tech players in the space.
·  Effective time management skills--ability to prioritize and meet deadlines.
·  Experience in digital campaign management.
·  Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
·  Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross functionally in a fast-paced start-up environment.
·  Willingness to do whatever it takes to get the job done.
·  Professional demeanor. Strong oral and written communication skills.
Country/Region

United States
Preferred Technical and Professional Experience

·  Managing CPA, CPC, and CPM marketing campaign
Secondary Job Category

Solution Sales
Eligibility Requirements

·  None
Position Type

Early Professional
Early Professional Track

Track unaligned
New Collar Role

Yes