Marketing Analytics Strategist - IBM Systems

Job description

Marketing Analytics Strategist - IBM Systems

IBM Systems leads in transformation. We power the most critical industries on the planet – from finance to telecommunications to scientific research. Our portfolio features the legendary Z mainframe, new AI-enabling servers, and Gartner-ranked best-in-class Flash and Software Defined Storage – everything it takes to build the next-generation IT infrastructure that can think, learn, predict, and compete in the cognitive era.

You have a passion for data – measuring success, finding insights, and helping teams create high-impact campaigns. At IBM Systems, you'll invent things. A new way to tell a story. A smarter strategy. Better ways of working. And, you'll be part of a top-performing organization that has fun, learns from failures, and innovates every day.

Responsibilities
·  Track and measure the overall performance of worldwide and geo marketing campaigns against revenue for IBM Systems flagship brands
·  Track and measure the performance of online and offline marketing tactics for campaigns, including search engine and display advertising, paid media, email marketing, Web-based content, gated assets, and events
·  Deliver data-driven insights and recommendations to stakeholders, including campaign strategists, geo leaders, and portfolio marketers
·  Enable performance marketing team members to effectively utilize IBM tools and reporting dashboards to interpret data and optimize campaign results
·  Where appropriate, create customized reports to supplement corporate tools and look for opportunities to streamline/automate current processes
·  Work with campaign and geo managers to troubleshoot brand and campaign performance issues and investigate data anomalies/outliers
·  Serve as liaison between Systems Marketing and corporate analytics team
·  Build relationships with partner orgs, including geo marketing, marketing ops, and other BU Analytics teams, to improve reporting quality and completeness
·  Provide inputs for weekly executive summary and support ad hoc executive reporting requests
Auto req ID

268038BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

TEXAS
Primary job category

Marketing
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Systems
Preferred Education

Master's Degree
City / Township / Village

AUSTIN
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  5-7 years of experience in marketing, campaign, and digital analytics, including experience measuring campaign performance
·  Strong quantitative, analytical, and problem solving skills
·  Ability to manipulate and visualize data using industry-standard tools such as Excel or Tableau
·  Ability to parse and evaluate large data sets, distill findings into actionable insights, and clearly communicate these insights to marketing stakeholders
·  Ability to synthesize input from multiple stakeholders with diverse requirements to develop a cohesive point of view
·  Self directed with strong planning, communication, and leadership skills
Country/Region

United States
Preferred Technical and Professional Experience

·  Experience using internal IBM tools and platforms, or have the ability to come up to speed quickly on new technologies
·  Experience using Web analytics applications, e.g. Google Analytics, Coremetrics
·  Experience using SQL or other query tools
Secondary Job Category

Performance Marketing
Eligibility Requirements

IBM will note be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future sponsorship.
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.
Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Life @ IBM

What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.
About Business Unit

IBM Systems helps IT leaders think differently about their infrastructure. IBM servers and storage are no longer inanimate - they can understand, reason, and learn so our clients can innovate while avoiding IT issues. Our systems power the world's most important industries and our clients are the architects of the future. Join us to help build our leading-edge technology portfolio designed for cognitive business and optimized for cloud computing.
About IBM

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.