Digital Strategist - IBM Hybrid Cloud

Job description

Startups are exciting. That's why we've never stopped. For over a century IBM has been a company of inventors and innovators. We power the most important industries on the planet--from finance to telecommunications to scientific research. You may not know it but there's hardly a part of your daily life that isn't touched by an IBM Hybrid Cloud client.

You're a multichannel marketing innovator and you know all the channels - digital, email, marketing automation, lead nurturing, paid media, SEO, events, print –you name it. So, let's talk about what you'll do. At IBM Hybrid Cloud, you'll invent things. A new way to tell a story. A smarter strategy. Better ways of working. You'll be part of a top performing team who has fun, learns from failures and innovates every day. (You don't get to be 105 years old any other way.)

The IBM Hybrid Cloud team has first dibs on just about every cool pilot in the company. We're design thinkers who get to spend time honing new skills. We've changed the way IBM does marketing. We support our clients' data – whether in their own data centers or in the public cloud. We are helping them use that data on their journey to implement artificial intelligence in making their company a leader in their industry.
If you like the idea of working on a legendary brand –yes, the one that invented the typewriter, the personal computer, the mainframe, and put a man on the moon –then come create with us and help amplify our voice.

IBM Hybrid Cloud leads in digital transformation. What we do for our clients, we're doing for ourselves all the time: reinventing, learning what it takes to stay ahead of technological shifts and building what comes next. We're good at change because we've never been afraid of it. If you're the same, join us in our next big reveal.

Role & Responsibility Summary:
Digital Strategist: You are a proven Digital Strategist who is creative, collaborative, and has a passion for digital marketing. You are comfortable facing challenges where the answer is not readily visible and you thrive in a collaborative environment, working across teams to achieve the best outcome. We are looking for an innovative thinker with experience in developing integrated digital campaigns that attract new customers, cross-sell to existing customers, and progresses pipeline to deliver outstanding results.

The Digital Strategist will lead the creation of integrated digital experiences to drive awareness and demand for the Hybrid Data Management portfolio worldwide. As a member of the Performance Marketing team the Strategist will be part of co-located teams focused on innovative approaches and best practices; leveraging data and analytics to more effectively drive continuous improvement. The candidate is required to work with product, content, digital, and social teams, as well as user experience and market insights professionals to develop an integrated strategy that engages the target audience and ensure the marketing objectives are strategically aligned across the buyers' journey.
·  The strategy and execution of the end-to-end digital experience both on and off domain.
·  The strategist will act as the steward of Hybrid Data Management's digital ecosystem and will focus on increasing search ranking, traffic, engaged traffic, and digital pipeline and revenue
·  Drive continuous innovation to deliver a best in class experience for our users grounded in a deep understanding of the market and client, superior design and the latest technology
·  Understanding and continuously monitoring search, competitive activity, digital KPIs and data from testing, to take action and drive continuous optimization
·  Strategize and execute in tight partnership with SEM, Social Media, Content Marketing, Paid Media and Campaign Management to increase traffic, engagement and conversion
·  Stay informed on the latest digital marketing strategy and trends, user experience design, and digital tooling to continuously inform and update Hybrid Data Management's experience
·  Liaise and partner with other Business Units across IBM to ensure the appropriate linkage happens, and that the customer experiences a seamless ecosystem
MC18

Auto req ID

175626BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

TEXAS
Primary job category

Marketing & Communications
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 10% or 1 day a week
IBM Business Group

Hybrid Cloud
Preferred Education

Bachelor's Degree
City / Township / Village

AUSTIN
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  2+ years of experience as a Digital Strategist, Information Architect, User Experience Designer or any other role which involves strategizing and architecting user experience design for high-traffic, complex digital properties.
·  Strong knowledge of user-centered design and HCI principles.
·  Expert understanding of web metrics, digital media testing methodology and optimization strategies.
·  Exceptional analytical and creative problem-solving skills.
·  Strong written communication and presentation skills.
·  Ability to closely collaborate as a part of a team comprised of business, creative and technical types.
·  Strong project manager with the ability to meet expectations on time and on budget.
·  Ability to articulate and present ideas based on sound user experience and interaction design principles.
·  Proficiency in all MS Office applications required.
·  Clear understanding of search engine marketing and applying SEO best practices.
Country/Region

United States
Preferred Technical and Professional Experience

·  Digital agency experience is a plus.
·  IBM Coremetrics and/or Google Analytics experience.
·  Hands-on experience managing paid media campaigns.
·  Knowledge of Adobe creative software required
·  Experience writing web copy.
·  Must be comfortable and very familiar with html and web content management systems.
Secondary Job Category

Performance Marketing
Eligibility Requirements

N/A
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire