Assistant Marketing Manager, Card Performance Retail Banking and Wealth Management HSBC China (Pearl River Delta)

Job description

Marketing (MKT)
HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.

We are currently seeking an experienced professional to join our team.

In this role, you will:
• Work on Cards digital marketing team performance effectiveness aligning with business objectives and targets
• Ensure the best in class Digital performance measurement and analytics capabilities for all Digital propositions to allow tracking from suspect to post on-boarding customers and all customer journeys to deliver competitive advantage
• Feed prospects and customer insights based on the online behavior to facilitate business growth
• Drive the development and analysis of performance dashboards and reports, allowing teams to identify areas of improvement and thus recommend solutions and support their implementation to maximize business growth while ensuring risk mitigation
• Foster an ethos of data-driven enhancements to the Digital environment, helping to embed the principles of test and learn in all teams delivering Digital change

Desired profile

Qualifications :

To be successful in the role, you should meet the following requirements:
• Strong and consistent communication skills and ability to communicate and collaborate with multiple teams in multiple locations. Fluent oral and written English and Chinese/Mandarin communication skills.
• Extensive experience on digital driving marketing function with strong data analytic capability , capable to apply the analysis to improving business result from both technical and marketing perspective
• Experience of project management driving for greater value through the smart application of resource
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Ability to think and work innovatively, and capable to influence the key stakeholders to deliver the result
• Can work independently, both at a strategically and tactical level

You'll achieve more at HSBC.
www.hsbc.com.cn/careers

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Issued by HSBC Bank (China) Company Limited