Marketing Specialist - Life Insurance

Job description

Job Title: Marketing Specialist – Life Insurance

Role Type: Permanent

Position Reports To: Head of Market Management (ad interim to Chief Commercial Officer)

Location: Blackrock, Dublin, Ireland

 

Background:

Allianz Global Life DAC commenced its operations in 2008 and has been growing rapidly from our Dublin headquarters ever since, offering products and solutions in various European markets outside of Ireland. We do this by offering to our clients and business partners unique protection and insurance investment solutions with a high degree of financial and technical innovation. In this way, we aim to maintain a strong market rating and be the #1 brand in the insurance industry to prepare the road to further growth.

 

As part of the greater Allianz Group, we maintain a key focus on the three main principles of Allianz: People and Performance matter; The 'What' and the 'How' matter; and, our employees’ People Attributes matter. Every day, we build upon these foundations to reinforce our market-leading position by focusing our efforts in five key fields: True Customer Centricity, Digital by Default, Technical Excellence, Growth Engines, and Inclusive Meritocracy.

 

Main Purpose of the Job:

The Marketing Specialist will develop and implement the marketing strategies of AGL and run campaigns and marketing activities to promote our Life Insurance products, according to the Group guidelines. The ideal candidate will have an understanding of the life insurance industry, consumer behaviour, market trends and the dynamics of the digital marketing and social media. This role requires a creative and strategic thinker who can collaborate with cross-functional teams to support business growth and brand awareness, ensuring the optimal distribution of the marketing and sales materials across our networks and markets we are playing in.

 

Key Performance Measures :

·  Actively contribute to define the annual Marketing Plan and execute it, together with campaigns to promote AGL products (unit linked, protection and pension)
·  Conduct market research and analysis to identify consumer needs, preferences, and trends, also by using external agencies
·  Collaborate with product, sales and underwriting teams to ensure alignment of marketing strategies with business objectives
·  Create and keep updated compelling marketing collateral, including brochures, presentations, and digital content, to effectively communicate the value proposition of AGL’s products, also by using external agencies
·  Manage digital marketing initiatives, including Google accounts, social media, newsletter, email campaigns and website content, to engage with target audiences and generate leads
·  Measure and analyse the performance of marketing campaigns and feedbacks from sale networks, and optimize strategies based on key performance indicators.
·  Stay updated on industry trends, competitive landscape and regulatory changes to suggest adjustments/implementations of marketing strategies and tactics, and identifying new business opportunities.
·  Build and maintain strong relationships with internal stakeholders, external partners, and vendors to support marketing initiatives.
·  Support the Brand activities as suggested by the Group.
·  Contribute to the development of online and offline content to increase AGL's visibility by supporting commercial activities and stimulating sales opportunities.
·  Manage and coordinate relationships with external service and marketing companies.
·  Be the focal point for GSMD, by actively participating to webinars, meetings and working groups.
·  Leverage synergies within the Group for sharing and identifying best practices for the development of the offer.
·  Maintain an active presence on social media (directly or through dedicated suppliers), publishing relevant content and interacting with the online community in close coordination with the local Branches of AGL.
·  Propose restyling and development of products & services in collaboration with internal and external stakeholders (focus groups, concept definition, product launch campaign).
·  Prepare specific material for training (e.g. POS training, webinars, etc.), incl. storytelling, sales pitches, etc.
·  Manage the AGL’s website and Customer portal
·  Manage the NPS (set up, monitor, actions)
·  Support communication & events organization when required
·  Support the definition of the costs for marketing activities and monitoring the expenditures

 

Key Customers:

Internal :

·  AGL Staff
·  AGL Senior Management
·  AGL Branch Managers
·  AGL Branch Staff
·  Other AZ Oes in Ireland
·  GSMD
·  Group Asset Managers

External:

·  Communication and marketing agencies
·  Distributors
·  Google

Business Competencies:

Education and Qualifications: 3rd level relevant degree in Business, Marketing

 

Professional Competence :

·  3+ years of experience in marketing, with a focus on life insurance or financial services.
·  Good understanding of life insurance products, industry dynamics, and customer segments.
·  Proven track record of developing and executing successful marketing campaigns.

Product and Technical knowledge:

·  Solid knowledge of the Cross-Border dynamics and, possibly, laws
·  Strong knowledge of Unit Linked, Pension and Protection products
·  Proficiency in the Microsoft Office tools ( PowerPoint, Word and Excel)
·  Solid knowledge of marketing principles.
·  Solid knowledge of distribution channels dynamics and customer behaviours
·  Proficiency in digital marketing tools and platforms

Management: Organised, analytical, dynamic but with an entrepreneurial attitude.

 

Commercial Awareness: Transforming the product features in selling points, analytical mindset with the ability to interpret data and draw actionable insights

 

Personal Competencies:

Personal Impact: Creative thinker with a passion for innovation and continuous improvement. Ability to work in a dynamic environment covering different markets and cultures. To have a positive attitude and look for creating empathy.

 

Intellectual Effectiveness: Ability to balance conflicting priorities and to assist senior management in making decision.

 

Communication: Excellent communication, presentation, and interpersonal skills.Flexible to adapt the communication styles according to the stakeholders.

 

Stakeholder Management : Flexible mindset and ability to manage and support different per nature and Country stakeholders. Strong teamwork skills.

 

 

 

 

 

Allianz Global Life DAC is an equal opportunity employer, and therefore welcomes applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability, sexual orientation or any other protected characteristic. We welcome diversity of thinking as it is an important part of our company culture.