Management Internship Digital Marketing Assistant

Job description

Key tasks

What are your main duties?
You will be assisting two e-Marketing Coordinators and will have the opportunity to work on all our websites! (AccorHotels.com + all the brands.com websites such as ibis.com, novotel.com… and 20 other brands)
Your mission will be to support the BeNeLux hotels with more online visibility worldwide and generating as much (direct) revenue as possible from the BeNeLux customers traveling everywhere around the globe.
This means your scope of work is not limited to BeNeLux … but is actually worldwide!

Key tasks:

Hotel support: Handling concrete issues and testing your autonomy
- Recognize and solve issues hotels may have with their online visibility (Google My Business, etc…)
- Prepare updates on the team activity to be shared with hotels on our internal social platform

SEO: Creating SEO content to acquire more traffic and to better match the queries of the BeNeLux web users
- Participate to the validation and loading of editorial content (city guides, etc…)
- Contribute to the local rollout of exciting global projects which aim at optimizing the indexability of our websites
- Provide inputs for thematic/seasonal page creation to appeal to our BeNeLux customers

Website running: Developing creatives to inspire customers when they navigate on our websites
- Assist the e-commerce coordinators in building the communication plan for the upcoming months
- Assist them in the loading of content in our CMS
- Proceed to a benchmark of other AccorHotels regional versions and AccorHotels competitors

CRM: Creating emailing that are sent to more than 100.000 people
- Assist the e-commerce coordinators in building the communication plan for the upcoming months
- Provide inputs for emailing sendings (5 local sendings per month), based on previous performance analysis

Desired profile

Skills

Level of Education Bachelor / Licence
Areas of study Marketing
Professional experiences Starting out
Languages essential Dutch (Primary tongue)
English (Working level)
Optional languages French (Working level)

Essential and optional requirements

Do you have a passion for writing and creating content? And are you aware of the latest online trends and do you want to learn about online marketing, SEO, web behavior and brand marketing? We are looking for you to support the BeNeLux team of Accorhotels.com!

You are:
- An energetic HBO student with a Communication or Marketing background
- Fond of creating inspirational content and/or copywriting (tell us about your own blog for instance)
- A creative person, who could bring its own personality within the brands graphic guidelines (Photoshop basic knowledge)
- Reliable in meeting deadlines (ideally proven by a first successful internship experience)
- Mastering the Dutch and English languages (+ a basic knowledge of the French language would be very helpful)
- Available full-time for a minimum period of 6 months
In short… ´Handling challenges´ is your middle name!

What do we offer you?
- A very diverse internship ! Being part of a small team so there is space for responsibility and own initiative
- Valuable contact with all colleagues from Support Office and with the BeNeLux hotels
- An internship fee of €325,- per month, with possible housing fee of €80,- per month
- The opportunity for (Inter-) national career opportunities within AccorHotels after your internship.