BG Advanced Product Marketing Manager M/W
Site internet: http://www.valeo.com/fr.html
BG Advanced Product Marketing Manager M/WSite presentation
Valeo is an automotive supplier, partner to all automakers worldwide. As a technology company, Valeo proposes innovative products and systems that contribute to the reduction of CO2 emissions, the improvement of vehicle performance and to the development of intuitive driving. In 2015, the Group generated sales of €14.5 billion and invested over 10% of its original equipment sales in research and development. Valeo has 134 plants, 17 research centers, 35 development centers and 15 distribution platforms, and employs 82,800 people in 30 countries worldwide. Valeo is listed on the Paris stock exchange and is a member of the CAC 40 index. The mission of the Powertrain Systems Business Group is to develop innovative powertrain solutions aimed at reducing fuel consumption and co2 emissions, without compromising on the pleasure and dynamics of driving. These innovations cover a complete product range, from the optimization of internal combustion engines to the varying degrees of electrification of vehicles, from stop-start systems to the electric car. Equal opportunities (gender, disabilities, mature workers, nationality, etc.) are at the heart of Valeo's recruitment policy.
As BG Advanced Product Marketing Manager, your main responsibilities are to:
Deliver segmentation analysis and business plan for each individual advanced innovation developed by BG R&D
Identify powertrain technology trends, market drivers and highlights in each region.
o Understand how the BG offering creates value for our OEM customers and end consumers, missing bricks and potential new tech.
o Propose & follow deep dives for emerging technologies.
o Establish all the market data related to the BG innovations.
o Identify opportunities, design new business models and articulate value proposition for targeted markets.
o Identify for new technologies key competitors and newcomers.
o Propose value propositions that differentiate our offerings from those of our competitors.
Customer and consumer Functional Needs
o Provide segmentation tools that enable identification of the most attractive offer for a given customer.
o Articulate OEMs' Marketing and end consumers' requirements early in the product development process
o Define the most profitable business model to address each targeted segment.
o Tease innovation at early stage
o Build potential scenario of OEMs' innovation introduction process
Marketing tools and Methodology
Comprehensive price positioning for BG innovations: systematic Innovation Pricing Process
Contribute to BG communication
o Support communication team for the organization of tech days, ride and drives and auto shows.
Education & training
Engineering background & business school degree (MBA if possible) combined with a first experience in product marketing with wide experience of the automotive field.
Areas of experience
2-5 years in the automotive field (with OEM or supplier)
Equal opportunities (gender, disabilities, mature workers, nationality, etc.) is at the heart of Valeo's recruitment policy.