BG Advanced Product Marketing Manager M/W

  • Par Valeo
  • Boissy l'Aillerie (Val-d'Oise)
  • Marketing
2017-02-10T16:41:57+0000

Description de l'offre

Site presentation
   Valeo is an automotive supplier, partner to all automakers worldwide. As a technology company, Valeo proposes innovative products and systems that contribute to the reduction of CO2 emissions, the improvement of vehicle performance and to the development of intuitive driving. In 2015, the Group generated sales of €14.5 billion and invested over 10% of its original equipment sales in research and development. Valeo has 134 plants, 17 research centers, 35 development centers and 15 distribution platforms, and employs 82,800 people in 30 countries worldwide. Valeo is listed on the Paris stock exchange and is a member of the CAC 40 index. The mission of the Powertrain Systems Business Group is to develop innovative powertrain solutions aimed at reducing fuel consumption and co2 emissions, without compromising on the pleasure and dynamics of driving. These innovations cover a complete product range, from the optimization of internal combustion engines to the varying degrees of electrification of vehicles, from stop-start systems to the electric car. Equal opportunities (gender, disabilities, mature workers, nationality, etc.) are at the heart of Valeo's recruitment policy.

Job Description
   As BG Advanced Product Marketing Manager, your main responsibilities are to:

 Deliver segmentation analysis and business plan for each individual advanced innovation developed by BG R&D

 Identify powertrain technology trends, market drivers and highlights in each region.

 Value Drivers
o Understand how the BG offering creates value for our OEM customers and end consumers, missing bricks and potential new tech.
o Propose & follow deep dives for emerging technologies.

 Market Assessment
o Establish all the market data related to the BG innovations.
o Identify opportunities, design new business models and articulate value proposition for targeted markets.

 Competitive Positioning
o Identify for new technologies key competitors and newcomers.
o Propose value propositions that differentiate our offerings from those of our competitors.

 Customer and consumer Functional Needs
o Provide segmentation tools that enable identification of the most attractive offer for a given customer.
o Articulate OEMs' Marketing and end consumers' requirements early in the product development process
o Define the most profitable business model to address each targeted segment.
o Tease innovation at early stage
o Build potential scenario of OEMs' innovation introduction process

 Marketing tools and Methodology
 Comprehensive price positioning for BG innovations: systematic Innovation Pricing Process

 Contribute to BG communication
o Support communication team for the organization of tech days, ride and drives and auto shows.

Team Management
   No

Education & training
   Engineering background & business school degree (MBA if possible) combined with a first experience in product marketing with wide experience of the automotive field.

Areas of experience
   2-5 years in the automotive field (with OEM or supplier)

HR contact
   Cleopatre SPIROPOULOS


Equal opportunities (gender, disabilities, mature workers, nationality, etc.) is at the heart of Valeo's recruitment policy.

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À propos de Valeo

Groupe industriel à dimension internationale, Valeo a été fondé en 1923 sous le nom Ferodo. L'entreprise est spécialisée dans la conception, la production et la vente de composants, les systèmes intégrés et les modules pour les automobiles et les poids lourds. Depuis plus de 90 ans, les 74 800 collaborateurs du groupe Valeo travaille au quotidien pour accompagner les constructeurs et les automobilistes pour des véhicules plus propres mais également plus sûrs et plus performants.

Classé parmi les premiers équipementiers mondiaux, le groupe est aujourd’hui présent dans 29 pays et dispose de 125 sites de production et de 21 centres de recherche. Son activité est répartie en 4 pôles : systèmes de propulsion, systèmes thermiques, système de confort et d’aide à la conduite et systèmes de visibilité. 

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