Brand Building Manager

Job description

Brand Building Manager

Strategic Planning:

· Participates in preparation followed by execution of brand marketing plans (design activities, execute, evaluate & put corrective actions if needed);
· Prepares the input to the brand projects and agenda for the upcoming year and long -term development;
· Leading the product innovation development funnel for Poland NPD (defining market needs, building & testing concepts, developing product ideas).

Operational Planning:

· Prepares and submits Activity Plans on brand level. Makes sure that all activities are aligned with strategic goals, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization;
· On-going market understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours);
· Owns and drives preparation and execution of full package to consumer/shopper for national promotions, launches, relaunches, activations;
· Develops new channel opportunities in e-commerce.

Operations:

· ATL and BTL communication development on local level;
· Actively contributes to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others;
· Responsible for shares development by granularity (monitoring and proposing actions to Business Team);
· Monitors and understands market shares development (external orientation) / uses it as a reference for activity plan preparation;
· Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management;
· Provides forecasting input for Business Team results;
· Contributes to portfolio management (listings, delistings, in-outs, promo SKUs);
· Drives to resolve stock issues (residuals&obsoletes) on respective level;
· Price monitoring (positioning vs competition - channel perspective). Supports Business Team Leaders in price changes recommendation;
· Leads new product development projects based on segment strategy;
· Executes Brand Communication/Activation 360 degree (down to customer level as per Plan); Keeps consistency of brand communication across all communication channels and consumer and shopper touch points.

Communication:

· Prepare presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, KA review;
· Prepare presentations/communication for global & regional team including board;
· Big events communication to field force: Preparation of consumer/shopper/category/channel presentations.
Required skills and qualifications:

· At least 3 years experience in marketing;
· At least 2 years experience in managing brands;
· Master degree;
· Interpersonal and communications skills;
· Potential to understand all aspects of business management;
· Self-driven & pro-active person with high self-motivation;
· Ability to cope with stress;
· Accountable & forthright;
· Good creative and initiative skills;
· Fluency in English (verbal and written)
· Computer skills (MS Office).
We offer you:

· Learning environment and personal development;
· A friendly atmosphere and a positive work culture at Unilever (possible of agile working);
· Work on the contract of employment;
· Work in a modern office in the center of Warsaw;
· Attractive benefits package including: medical care, retirement package, life insurance, sport package, Unilever shop, Magnum Mondays.