Assistant Brand Manager / 助理品牌经理

Job description

No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine.

Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product.

Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

JOB TITLE: Assistant Brand Manager/ 助理品牌经理

JOB LOCATION: Shanghai

DEPARTMENT: Marketing

RELOCATION TERMS: No

Job Responsibilities:
1.BRANDVISION PLAN (BVP)
Supports the brand building manager in translation of the BVP into the BMP.

2.BRAND MARKETING PLAN
Supports the Brand Marketing Plan development and deployment by:
- Assisting in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability
per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
- Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
- Delivers specific brand projects eg. co-branding with a major retailer.

3.INNOVATION & RENOVATION
- Assist the brand building manager in launch management; building launch plans and channel
strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.

Job Requirements:
1.Bachelor degree above
2.At least 3 years relevant marketing experience , FMCG preferred
3. Solid Project Management experience.
4. Fluent in Written and Spoken English
5. Bias for action attitude; and strong growth mindset

ONLINE ASSESSMENT:

Please note: as part of the job application, you will be asked to complete an online assessment. Completion of the assessment is mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and assessment. If the assessment is filled out partially or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the assessment at once as you will be unable to return to it later.

For further information about this position please call
China Netcom: 10 800 85 21491
China Telecom: 10 800 15 21491
Hong Kong: 800 96 2023