Marketing Research & Insights Intern

Description de l'offre

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About the Role

 

At Uber, data drive all of our decision-making. As an Insights and Research intern, you will work across the organisation to help produce reports and research that will help shape the Uber brand and business. From brand measurement, to rider and drivers insights to competitive analysis, you will consolidate data and insights to deliver compelling recommendations for the business.

In this role, you will help develop and implement Uber’s Insights and Research team objectives through robust and innovative analysis of internal and external data sources. You will have the opportunity to work with cross-functional teams from marketing, operations, communications and policy. Your work will inform future marketing strategy and help drivers and riders get the most out of the Uber experience.

What You’ll Do

·  Implement robust research to understand riders, drivers behavior, brand opinion and measure campaign effectiveness (qualitative & quantitative surveys, social listening and any other innovative research method)
·  Contribute to manage 3rd party research partners to leverage audience knowledge
·  Work with cross-functional teams in France to gather insights that will help inform acquisition, engagement and retention strategies.
·  Provide the team with detailed market trends (written and oral presentations and through dashboards)
·  Collaborate with other Insights & Research teams across Uber globally to ensure the studies stays abreast of relevant work being done in other parts of the organization.
·  Closely work with analytics teams