VIE - DIGITAL MARKETING SPECIALIST (M/F)

Job description

Join our Marketing Digital teams in Austria !
Our operations in Austria consist of a network of AS24 service stations serving long-haul truckers, with around 35 retail outlets in the country.
We also market:
- Automotive and industrial lubricants
- Asphalt
- Special fluids
- Jet fuel
Your main responsibilities will be :
- Accompany, together with Marketing Manager, digital change management and train the relevant team members
- Assure a proper integration of digital into the overall marketing strategy
- Participate and Co-Manage, together with Marketing Manager, HQ digital marketing projects implementation at local level for Austrian and Swiss affiliates
- Coordinate, together with Marketing Manager, website maintenance with the cooperating agency & SEO
- Monitor web analytics, digital and other marketing KPIs in line with the business objectives and needs
- focus on qualified traffic generation, CRM & conversions, brand awareness, product sales
- Ensure an active life cycle of digital tools and an appropriate rotation of new contents
- Set up and manage innovative digital campaigns in cooperation with partner agencies, monitor with management and all the relevant team members on board
- Monitor companies marketing projects, assuring cost and time efficiency
- Screen competitor activity and business trends together with Marketing Manager and sales team, assist sales colleagues in innovative and efficient ways to meet sales targets
- Prepare proposals for branding of promotional items for partners
- Involved in organizing customers events, fairs, exhibitions and campaigns aiming at the promotion of the products in the dealer networks of direct partners (OEMS, key partners, etc.), including B2B and B2Cevents
Context and environment :
The selected candidate will receive a VIE allowance according to the Business France rates.
Please check the following website to make sure that your application complies with the criteria to carry out a VIE assignment: www.civiweb.com
Profile :
Qualifications
Master degree in Marketing (University, Business School or equivalent)
Languages
- French : Intermediate
- German : Fluent
- English : Fluent
Technical Skills
- First experience in Marketing & Communication, market analyses, product placement
- High sensibility for digital marketing, first experience in digital campaigns required
Computing Skills
- Standard full MS office package knowledge,
- Familiarity with CMS systems, web analytical tools and online campaign management systems (Adwords, Drupal,…)
- Photoshop or InDesign would be an asset