Assistant Brand Manager, Tea

Job description

DESCRIPTION & REQUIREMENTS:

Position Overview:

Job Objective

- Drive responsible brand growth thru developing and implementing brand activation programs, including IMC campaigns and national trade activations to meet business objectives: grow profits and enhance brand love.

- Liaison between external (marketing and media/digital/event agencies) and internal (marketing and channel team) to develop/ execute effective activation campaigns.
- Evaluate activation campaign results and build effective campaign model to improve ROI.

Key Result Areas 


- National IMC Program Planning/ Execution/ Evaluation

- National Trade Program Planning/ Execution/ Evaluation

- Manage media/ PR/ digital agency to develop insightful consumer activation program

- Monitor competitors’ activities and analysis market situation to proposal action plan

- Communication between brand marketing, trade marketing, channel and SO teams
- Manage given DME budget

Job Requirements / Qualifications

Core Competency:

Act like an owner

·  Deliver results, creating value for our brands, our System, our customers and key stakeholders.

Drive innovation

·  Generate new or unique solutions and embrace new ideas that help sustain our business Lives the Values

Functional Skills:


·  Project management skill for NPD launch
·  Leverages financial rigor to prioritize and allocate resources effectively
·  Measures financial and equity impact of investments and institutionalizes learnings
·  Anticipates future trends to engage and delight consumers
·  Seeks understanding of fundamental human needs and behaviours
·  Understand environment and market situation to quickly react the change Independent Judgment

The person needs to be proactive to drive execution excellence to responsible brands based on aligned brand plan. 

Knowledge & Experience:
Min of 3 years relevant working experience in marketing, trade marekting field, preferred FMCG Company.

Education & Professional Qualification:
Bachelor’s degree in Marketing or related discipline, MBA is preferable

Language Requirements:
Excellent in oral and written English.

Travel Requirements:  
Travel up to 10% of work time under normal conditions.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.