Assistant brand manager

Description de l'offre

DESCRIPTION & REQUIREMENTS:

Position Overview:

 
About The Coca-Cola Company
Everyone knows Coca-Cola. It’s the best-known product in the world. We’ve been making our most famous drink since 1886 and it still tastes the same.
But as a business, The Coca-Cola Company, we are constantly evolving – developing new products, acquiring great brands and pioneering new ways of doing things. Today, in addition to Coca-Cola, we sell three more of the world's top five non-alcoholic sparkling drinks – Diet Coke, Sprite and Fanta - plus more than 3,300 products in over 200 countries. Our products include water, juices, energy drinks, and even tea and coffee. Altogether, that adds up to more than 1.6 billion drinks around the globe every day.
We are present in 37 countries in Europe and, following a recent transformation programme, are now organised as two business units: Western Europe (WEBU) & Central & Southern Europe (CSE). These two strong business units allow us to operate at scale but ensure flawless delivery through local market operations which work closely with our bottling partners who manufacture, package and distribute our soft drinks.

Western Europe (WEBU)
WEBU is one of the largest business units worldwide operating across 14 countries. We are a diverse Business Unit with 36 nationalities, speaking more than 40 languages and offering 100 brands.
This is an exciting time for marketing executives to join us and help shape and form our new business. In return we offer our associates:
• The Coca-Cola Company's extraordinary heritage, our leading brands and the global scale of what we do.
• The challenge of meaningful work - our unique global system offers constant opportunities to develop world-class skills and a truly international career;
• A unique culture where people convert their passion into action.
• The kind of competitive compensation you would expect from a world leader.
We are focused on growth to realise our ambitious 2020 objectives but not at any cost. Our Live Positively programme ensures a culture of sustainability and social responsibility which begins with the people who work with us.
At The Coca-Cola Company, our people have their own formula for turning passion into action. Together, that’s how we push the world’s greatest brands to new heights. What's your secret formula?


Assistant(e) Chef de Produit FÏNLEY & NESTEA
A partir de janvier 2017 pour une durée de 6 mois

Coca-Cola France recherche un stagiaire Assistant(e) Chef de Produit au sein du département Marketing pour le suivi de l'activation des marques FÏNLEY & NESTEA.

Pleinement intégré(e) aux équipes marketing, vous êtes responsable des missions opérationnelles sur les éléments du marketing mix :

·  Analyse et suivi des performances de vos marques et de la concurrence, bilan des activations, identification d’opportunités et recommandation de plan d’action
·  Mise en place opérationnelle du plan marketing sur le marché français : media, shopper, RP, expérientiel, développement de packaging, plan de lancement des innovations  
·  Coordination du suivi des projets avec les agences (packaging, media, communication, RP) et l’embouteilleur Coca-Cola European Partners (activations Trade, plan d’échantillonnage)
·  Vous êtes l'interlocuteur au quotidien des départements supports (média, juridique, partenariats) et du trade marketing

Vous êtes curieux et aimez l’innovation – un élément clé pour ces marques challengers !

Vous bénéficiez très rapidement d'une grande autonomie dans votre poste.

Profil souhaité :

·  Etudiant en Ecole Supérieure de Commerce (de préférence en fin d’étude) ou de 3ème cycle universitaire présentant nécessairement un cursus à dominante marketing
·  Première expérience en marketing PGC
·  Excellentes capacités d'analyse / connaissance des panels (Nielsen/IRI et Kantar)
·  Maîtrise des outils informatiques Excel et PowerPoint
·  Maîtrise de l’anglais : compréhension, parlé, écrit
·  Dynamique, proactif, autonome
·  Responsable, fiable, rigoureux

Durée de la mission : 6 mois

Localisation : Issy les Moulineaux (92)

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.