MULTICHANNEL/DIGITAL OFFICER HF

Job description

PLEASE NOTE that applications that are only submitted in French cannot be considered by our non-French speaking partners at Sanofi worldwide.
Therefore, it is STRONGLY RECOMMENDED that you post your resume in English.
Program SaVIE (VIE of Sanofi) is available to citizens of the European Economic Area (EU + Norway, Liechtenstein and Iceland) aged between 18 and 28.
Sanofi is a global life sciences company committed to improving access to healthcare and supporting the people we serve throughout the continuum of care. From prevention to treatment, Sanofi transforms scientific innovation into healthcare solutions, in human vaccines, rare diseases, multiple sclerosis, oncology, immunology, infectious diseases, diabetes and cardiovascular solutions and consumer healthcare. More than 110,000 people at Sanofi are dedicated to make a difference on patients’ daily life, wherever they live and enable them to enjoy a healthier life.
Mission:
Newly created Business Unit General Medicines: Increase potential of the portfolio of off-patent products
- -> Redefine MCM/digital communication to our customers/stakeholders
- Support the Digital Multichannel manager with the Ideation, development, piloting and implementation
of MCM/digital strategy and tactics
- Develop content (tools) and services, focus on Hospital and Trade customers and the General Medicines
Product portfolio.
- Define and develop the different communication channels (website, platform, ... )
- Measure the impact of digital tools in the marketing mix
- Adapt, translate and validate existing tools & best practices from other countries in the EU
- Give support to the marketing & sales of the GenMed Business Unit with new insights , digital trends and
keep them up to date about the rapid changing digital environment.
Profile:
Education: Master Degree in digital marketing and great interest in IS and other new media (apps, social, ... ) OR Master Degree in Business Administration and great interest
in IS and Digital Marketing (WEB, APP, SEO, ORM, SEM, CMS, Google analytics, Social Media and other new media)
Experience:
- Previous experience within similar area is an asset
- Understanding of healthcare customer journeys is an asset
Professional skills/attitude and behaviour requested:
- Good knowledge of MS Office, IS tools, iOS devices, Google analytics, SEO, CMS, ...
- Good knowledge of the online do's and don'ts (i.e. WWW, social media)
- Analytical capabilities
- Good communication skills
- Creativity
- Able to have a helicopter view
- Perseverance in trying to find the best solutions
FULL PROFICIENCY IN BOTH ENGLISH AND FRENCH IS MANDATORY