Product Marketing Manager

Job description

WHAT IS ALL ABOUT

As a key player in the definition of the product marketing strategy of the Maison, the Product Marketing Manager actively collaborates to elaborate the strategy and the structure of the collection. You will monitor the development of product novelties and ensure the coordination with all stakeholders to successfully achieve the objectives of turnover, profitability and launch dates of new products. You will develop the marketing & communication activation of each campaign in close collaboration with the creative and communication team.

 

WHAT YOUR TASKS WILL BE 

Participate in the development strategy of the collection :

·  Competitors and market trends analysis as well as trends in related sectors.
·  Definition of marketing strategy for new product lines and corresponding marketing plan.
·  Definition of new products in the existing lines and redaction of marketing briefs.

 

Coordinate the product development :

·  Provide briefs to the Design team and follow-up with the Designers until the validation of drawings.
·  Monitor and check the industrial development from the prototyping to the effective launch of the commercial piece.

 

Manage the assigned collection:

·  Ensure the follow-up of the collections with the Marketing Business Analyst: analyze monthly performances of existing collections, follow-up the product allocation with the International Sales Management, follow-up the stock and stock cover with Jaeger-LeCoultre Operations team (Supply Chain) as well as the product life cycle within the collections.
·  Build and update in collaboration with the Marketing Business Analyst sell-out forecast (existing lines and projects in development).
·  Being responsible of product information inputs in the PIM and ensure the exactness of its content.

 

Coordinate products launches :

·  Propose Brand speeches around product launches. Participate to the concept definition and names.
·  Participate to Communication/Press Relations/Training briefs.
·  Create and follow-up of the complete 360° of communication / media / digital / crm related tools and make sure of their implementation.
·  Be part of the commercial strategy definition for products launches and ensure its implementation in collaboration with the International Sales Management team (sell-in and sell-out forecast, implementation quantities, launches quantities).
·  In charge of writing the Product News and ID Cards, sales documents of reference when launching a new product.
·  Ensure the suitability of pre-defined product environment (certificates, boxes, instructions for use) to the collection and its evolution.
·  Manage issues related to Intellectual Property with the Legal Department (names, materials, patents, etc.).

 

Coordinate and follow the markets on the assigned collection :

·  Introduce and sponsor the new collections, internally and to an external audience (journalists during Salon de la Haute Horlogerie and other events).
·  Regular follow-up of the action plan set for the implementation of his/her collections on the markets.

 

WHAT YOU WILL NEED TO BE SUCCESSFUL?

You are a passionate and creative marketer. You are well-known as a good team player and for your strong project management skills, including PowerPoint expertise. You are bilingual in French and English.

As a problem solver, you like to work independently and you are able to handle multiple tasks in an efficient way. You have excellent interpersonal skills to work with other departments as well as a pronounced feeling for watch and luxury industry.

Your rigor and organizational skills will help you manage performance indicators and optimize initiatives.

You have a Business Schools degree and at least 2 years of working experience in a similar position with an international focus, preferably in a luxury environment. You are recognized for your Power Point expertise.

 

WHAT COULD EXPECT FROM US?

 

Our employees are our best assets. By joining Jaeger-LeCoultre, a whole world of opportunities will open to you. Transmission of knowledge are the very soul of what we do: you will access a rich and customized training program. At our offices in Geneva, a modern and stimulating workspace as well as a pleasant restaurant are waiting for you. You will enjoy different benefits including sports classes, home office, attractive private product sales and a large range of other services.

 

Join us! Drive your own career with Jaeger-LeCoultre!

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