Field Marketing Sports Specialist

Job description

The Field Marketing Sports Specialist (FMSS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. The FMSS is involved in Red Bull’s Sports Marketing Program to increase brand love within Sports scenes across the Central & East Anatolia, Black Sea Region. They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the key pillars of the marketing mix (Consumer Collecting, Sports, and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.

En 1987, Red Bull no sólo lanzó un nuevo producto, sino que creó y lideró una categoría completa de productos - las Bebidas Energéticas. Red Bull emplea actualmente a más de 11.500 personas en más de 171 países y vende más de 6.000 millones de latas al año. El mundo de Red Bull es el lugar para que pongas en práctica tu talento y tu pasión, para desarrollarte y para tener impacto. Descubre por qué somos diferentes.

·  LugarAnkara, Ankara, Turkey
·  Tipo de puestoFull-time
·  OrganizaciónRed Bull Turkey

Áreas en las que utilizas tus fortalezas

(todas las responsabilidades en las que podemos confiar que lo harás bien)

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·  Strategic Direction and Rightness of Brand Priorities 

Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.

Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.

Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.

Work cross functionally, managing internal & external requests in line with regional priorities.

Leads the sports strategy in the region and supports the FMM in developing regional marketing plans.

·  Premium Appeal and Executional Excellence

Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.

Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance.

Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.

·  Marketing Innovation

Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.

Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.

Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region.

Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.

Lead the creative process with SBMs to ensure a constant flow of new ideas to build loyalty within the student audience.

Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.

Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV and web.

·  Organizational Capabilities and Enabling Structure

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.

Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.

Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.

Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management.

Support the national operations team to manage product stock with discipline.

Maintenance and management of program tools, POSM, cars and other branded items in a premium manner.

Tu experiencia incluye:

(desempeño probado en)

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Understand the core scenes in the region and have strong networking skills. (e.g. University, Sports, etc.).

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Have already built and sustained personal relationships in local scenes (e.g. University, Sports, etc.).

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Experience in leading teams and managing people.

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Experience in sales, working with commercial teams.

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Ideally worked as sports marketing or marketing person with a team management experience at least for 3 years

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Work experience in sports industry, sport, events or marketing agency, sport institution or federation.

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An understanding of sports-performance, specialist knowledge and experience.

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University Degree

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Turkish Native, Fluent in English

Viajes:50%

En tu carta de presentación, por favor especifica por qué tu experiencia es relevante para el puesto al que estás aplicando en Red Bull. Nos gustaría conocer tu estilo personal, lo que te hace vibrar y por qué crees que tu próxima oportunidad está aquí con nosotros.