Category Analyst

Job description

The Category Analyst will be responsible for collection of data from multiple sources (IRI, Nielsen, Consumer Data, wholesale shipment data etc.) to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. The main focus of the Category Analyst is to turn data into actionable insights to drive strategy and volume for the South Business Unit.

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In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

Find your own direction

·  LocationAtlanta, Georgia, United States
·  ScheduleFull-time
·  OrganisationRed Bull North America

Areas that play to your strengths

(all the responsibilities we'll trust you with)

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·  CATEGORY MANAGEMENT

Implement category development programs by leading the dialogue with the retail customer to focus on category growth opportunities.

Present Red Bull’s category credentials to key development retailers in a credible manner.

Provide leading edge Category Management solutions.

Create, develop and deliver regular category reviews, plans and strategies with retail partners.

Turn insights into actions within retailers by executing, analyzing and evaluating category plans.

Strategically develop customer Category Management business plans that integrate with the customers overall business goals.

 

·  ANALYSIS 

Identify opportunity gaps in volume, share, pricing, promotion, shelf space, and product distribution.

Implement solutions and track, measure, and communicate results.

Mine consumer/shopper data to develop insights and identify opportunities

Perform post program results analysis.

Responsible for the management and maintenance of databases, reports, and applications.

Provides analytical support with accompanying insights in the creation of Category Initiatives.

 

·  PARTNERSHIPS

Establish and maintain a partnership with BU Sales Leaders and Retail Partners in the development of strategic plans for category management within the BU or customer team. 

Utilizes a variety of category management tools on special projects with an eye to building productivity for the Business Unit (BU).

Provide support to BU sales and category development teams by responding to ad-hoc data requests, answering questions, and providing basic technical support and analysis.

Coordinate efforts and communications within the BU to ensure all information and analytical requirements are met.

Support team needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and customer service.

Assist account teams on system applications, data access and application, and requests for information.

Present and communicate insights directly to retailers.

Build and leverage relationships with all Headquarter Category teams to share best practices and resources. 

 

·  REPORTING

Establish best practice reporting, and take on responsibility for report updates, both weekly and monthly.

Generate reports with syndicated and internal sales sources to support Red Bull’s category development strategy.

Work with Category Development Managers to define data standards.

Provide backup to HQ Category Development Manager.

Your experience includes:

(proven performance in)

· 
Minimum 3-5 years related work experience required

· 
In-depth knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends

· 
Knowledge of syndicated data (IRI, Nielsen, etc.)

· 
Customer facing experience

· 
Strong history of creating fact-based analyses, and the ability to integrate multiple tools to solve problems

· 
Ability to interpret analysis results, formulate recommendations, develop presentations and present action plans to customers

· 
Excellent oral and written communication skills; ability to present and explain complex technical information in a way that establishes rapport, persuades others, and gains understanding

· 

Bachelor’s Degree required

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Fluent in English, additional language skills an advantage
Other opportunities in a similar area
· 

Non Traditional Manager

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.