Trial Manager

Job description

Description

Are you looking for meaningful work? Come to P&G where Brand Management was born!

Did you know Procter & Gamble invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.

Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right? We invite you to apply and join us now!

As a Trial Manager you will be responsible for:

·  You will lead the execution with excellence of the P&G direct to consumer marketing/trial (Below the line) strategy in line with company business & marketing strategies.
·  You will lead strategy to execute and plan products activation.
·  You will build and developing strong working relationships with internal Brand teams as well as our BLT the line trial agencies.

Key Responsibilities:

·  Leading P&G trial which includes all activation that directly target the consumer with promotions, demonstrations & sampling e.g. in-store promotions, all sampling activities, roadshows etc.
·  Development and management of creative direct to consumer trial strategies. Handle and implement trial plans together with BTL agencies to ensure reach targets are achieved.
·  Lead, control and track all infield executions with 100% delivery of executions on time with quality.
·  Build effective business relationships with stakeholders both internally (Brand/Business teams) and externally (BTL agencies) through handling expectations, clear communication and consistent performance.
·  Sample management – from handling production & supply with regional teams to distribution to agencies and finally consumers.
·  Keep up to date with market & industry changes and alert the team of potential advantages/new opportunities.
·  Monitoring competitive activities, and delivering key insights to ensue competitive trial strategies.
·  Agency evaluation, agency structure definition and fee definition.

Qualifications

Qualifications Needed:

·  Excellent visionary, strategic and courageous leadership skills
·  Bachelor's or Master's degree in Marketing, Business Administration or any business-related field
·  Have at least 3 years experience in an operations role at BTL agency.
·  Experience on big FMCG/Telecoms accounts is a plus.
·  Good command of the English language.
·  South African Citizenship

Just so you know:

We are an equal opportunity employer and value diversity at our company. Our people are all equally talented in unique ways: we come from diverse traditions, personal experiences and points of view. And we want to include yours. Are you ready to inspire us with your unique ideas?

About Procter & Gamble:

For over 180 years, P&G has created some of the world’s most successful brands, including Ariel®, Tide®, Pantene®, Pampers®, and Gillette®. We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people around the world we serve through our brands. We value leadership as well as mastery and offer fulfilling career opportunities that make us an unbeatable force in our industry.