Digital Media Analyst

Job description

Job Title

Digital Media Analyst

Job Description

Digital Media Analyst

In this role, you have the opportunity to work closely with the Digital and E-commerce Manager & the Digital team in Ukraine in order to deliver world-class digital communications and campaigns.

Your main responsibilities:

·  Manage digital media optimization of campaigns from strategic ideation through execution with a focus on measurement and analytics and campaign execution
·  Closely collaborate with Philips Marketing Managers and media agency to translate campaign results from dashboard into actionable insights and optimizations
·  Closely monitor campaign activities to identify actionable optimization decisions including creative rotation, channel/partner selection, site optimization and conversion performance. Be the performance eyes and ears for in-market activity with a focus on continuous performance improvement.
·  Present optimization framework and explain the optimization levels and options to business stakeholders,
·  Gather and provide information to stakeholders on project status, escalating issues, and ensuring projects are on track with timelines, deliverables, and stick to our brand standards and strategic goals.
·  Ability to manipulate and analyze massive data sets from a variety of sources and platforms
·  Maintain documentation, such as status documents, campaign optimization executions and performance
·  Manage a deliverables schedule & know the frequency in when they should be created and presented.

You are part of:

The Ukrainian digital team, our strategic partner in positioning Philips as a trusted Brand in the region, where a professional but fun workplace atmosphere is valued and a diverse multi-functional team will greet you. You will report to the Digital and E-commerce Manager and collaborate with many other teams who are based a floor away or a phone call away in another country.

To succeed in this role, you should have the following skills and experience:

·  A Bachelor's degree in Marketing, Digital Media or related field of study
·  Minimum 3 years of digital media experience working at a media agency or in house digital marketing/ digital campaign/digital analytics team
·  Extensive experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs; Digital Marketing Channels include Display, Search, Social, CRM, and Online Video.
·  Strong analytical skills including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications
·  Knowledge of multi-channel marketing technologies, principles, processes, and best practices
·  Experience with presentation and communication (written and verbal) of insights and optimization recommendations to business stakeholders
·  Collaborative team player with excellent verbal, written and interpersonal communication skills and attention to details
·  Ability to manage multiple projects effectively. Experience managing and coordinating efforts across various teams.
·  Strong analytical skills with proven ability to demonstrate data interpretation that maps back to business objectives.
·  Ability to provide thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
·  Fluent Ukrainian & English
·  Genuine interest for well-being and a healthy lifestyle.

In return, we offer you:

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog . Once there, you can also learn about our recruitment process , or find answers to some of the frequently asked questions .

Contact

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