Data Analyst ( Orange Money )

Job description

department

Strategy & Program Management

Job Purpose:

Core responsibility is to identify and translate market and internal opportunities into actionable recommendations to achieve team and OM revenue profile target, to support Product & Sales departments in finding new ways to attract new customers, maximize value of existing customers, retain the most profitable ones. Supporting the campaign target setting process and measuring the impact of campaigns and reporting to management.

Main responsibilities and activities specific to the position :

·  Key persons in relationship with Fin Tech, Big Data and Predictive Analytics
·  Data preparation (sourcing, acquisition, integration),
·  Extensive expertise in data modeling and process modeling
·  Build or develop Tech data market knowledge with focus on understanding available market potential and opportunities, market penetration and customer valuation
·  Collect and analyze customer relevant information through:
·  Cross check internal and external sources
·  Ensure adoption of consistent process / methodology/source data(modeling , assumptions, use of external data)
·  Initiate and coordinate available market potential activities
·  Determine the customer life cycle, existing and potential value to OM
·  Integrate internal and external data to track, monitor customer value and buying behavior
·  Proactively identify actions to capture value (retain / develop and acquire)
·  Establish intuitive reporting mechanism, market analysis both ad-hoc and frequently to support strategy and analyze performance
·  Active liaise with Sales Department to ensure that selling activity is directed towards area of maximum profitable revenues
·  Identify prospects targeting through enabling new segments for products
·  Measure and feedback effectiveness of marketing campaigns performed
·  Administrate the CRM platform in order to ensure that all data sources are leveraged to maximize value
·  Continuously assess the channels suited, product offering &pricing
·  Lower the barriers of entry for good customers
·  Fine tune target market and customer segments, measuring the Propensity to buy
·  Leading the Fin Tech integration
·  A solid understanding of data security and privacy technologies
·  Identify new developments, resources and trends in the area of market research, industry analysis and information resources to enhance BI capabilities

Specific Competencies:

·  Customer and market  oriented
·  Numerate,analytical, high attention to details, capable to prioritize

·  Ability to combine strong analytical skills with business knowledge
·  Excellence in planning and organization
·  Ability to develop and evolve long term strategies while driving tactical projects
·  Works effectively in pressured situations
·  Comfortable in fast paced environment
·  SAP, IT industry knowledge preferred, programing languages are desired

Thank you for applying!

contract

Regular