Marketing- Summer 2017 Intern

Job description

Job Description

A global healthcare leader, Novartis has one of the most exciting product pipelines in the industry today. A pipeline of innovative medicines brought to life by diverse, talented, performance driven people. All of which makes us one of the most rewarding employers in our field. We're committed to peak performance, improving the quality of life, and embracing and leveraging diverse backgrounds, cultures and talents to achieve competitive advantage.

The Internship Program is a 12 week program focused on providing college students with practical business experience.

Cosentyx Dermatology Brand is seeking a qualified intern to join our Marketing Team. This intern will participate in various stages of the marketing process with a specific focus in print, competitive aggregation and social media campaigns. This intern should be prepared to work in a fast paced team environment and will complete the internship having gained a broad experience in various aspects of marketing.

Project Description:

Asset Compilation Initiative:

Objective: Prioritize FF marketing material to the critical pieces that will make the greatest impact within the marketplace within the 2017 year. This initiative will promote utilization of the most important pieces that will be necessary to influence HCP choice & enable flawless execution from a field perspective.

Detail: Assess and categorize current FF assets that are available to the field. Categorization process should be in accordance to the associated brand pillars (peer to peer, professional, consumer, and patient services) and alignment to 2017 year objectives. The chosen intern should develop a flashcard that will be used to showcase the critical assets for each brand pillar.

End Deliverable: Asset 1-page flashcard series that features the critical marketing assets (by marketing pillar) required for the 2017 year. A total of 5 individual flashcards should be produced: (1) Consumer, (2) Professional, (3) Peer to Peer, (4) Patient Services and (5) Market Access. Estimated time required: 2-3 weeks.

Comprehensive Clinical Study Compilation:

Objective: To increase marketing team’s education & “savviness” of key clinical studies that are in the marketplace to enable the team to uncover new pathways to WIN in the marketplace as well as to increase

Details: Identify and compile relevant clinical studies for Cosentyx and targeted competitors (Taltz, HUMIRA, Stelara and Brodalumab) into a single compendium. This compendium should include high level summary comparison table for the top clinical studies included within the compendium.

End Deliverable: A competitive clinical studies compendium. Estimated time required: 4-6 weeks

Social Media Program:

Objective: Increase the brand’s engagement and ideals around how to effectively engage with targeted customers socially.

Details: Explore social media tactics/campaigns that will can be beneficial for the brand and our targeted customers. Monitor social channels for trending news, and ideas.

End Deliverable: Recommendation of how the Cosentyx brand can maximize & expand its social media tactics to engage in a more meaningful and ownable manner with key customer targets. Estimated time required: 2-3 weeks.

EEO Statement

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Desired profile

Minimum requirements

Minimum Requirements:

Strong analytical skills

Strong communication (verbal & written)

Strong sense of intellectual curiosity

Ability to manage in a fast paced environment

Currently enrolled as a: Freshman, Soph

Preferred Requirements:

Past intern experience in a business environment

Business/Marketing major

Knowledge of business organization internal processes & procedures