Product Intelligence Coordinator

CDI Par Nissan
  • Dec 2016
  • Communication / Community Management / Publicité
  • Montigny Le Bretonneux
  • A négocier

Description

Product Intelligence Coordinator

Position Title

Product Intelligence Coordinator

Mission and Main Objectives

Support Nissan Europe team:

• Manage upstream product research projects, including (but not limited to) studies such as: Unmet needs, Target analysis, Target Insight, Home product placement, USP development, Concept testing, and Attractive quality target setting

• Manage Product and Communication Clinics projects, where future models are quantitatively compared to their competitive set

o Design of request for proposals (including methodology and sample structure definition)
o Agency selection process (using RNPO guidelines)
o Design of questionnaires and guides
o Fieldwork monitoring in countries surveyed to ensure quality of data collection
o Analysis, charting and report preparation
o Reporting research findings to internal clients and executives
o Managing local vendors to guarantee quality, cost and timing
o Manage vehicle procurement and specification, ensuring tested vehicles match client needs
o Manage individual project budgets
o Administrative activities related to market research function

• Conduct any ad hoc research necessary to support key business needs. Examples of such projects include: loyalty, electric vehicle, financing needs, or motorshow research.

• Communicate proactively with internal constituents including corporate planning, Advanced Planning, Loyalty, CQ-DND (Customer Quality & Dealer Network Development), Aftersales, Marketing Operations, Brand, RBU's (Regional Business Unit), CMM (Chief Marketing Manager), MARCOMS, Nissan Motor Limited, AY0 and Quality Brand Management

•Communicate proactively with external constituents including advertising agency, media agency and research firms

•Collect brief from internal stakeholders or from Nissan Motor Limited stakeholders

•Presentation of results to all line of managements

Function

C-Strategy Planning

Type of Contract

Permanent

Site / Location of Position

France - Montigny Le Bretonneux

Legal Entity

(NESAS) Nissan Europe SAS - Montigny Le Bretonneux, France

Background & Experience

Previous experience working with surveys;
·  Customer Satisfaction Survey Study (CSS)
·  NCBS (New Car Buyer Study)

Minimum Education Required

Masters Degree

European Language

English

Language Level

Fluent

Anticipated Start Date

15-Dec-2016

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Morgane Suarez
Etudiante en Marketing International à l'ESC RENNES SCHOOL OF BUSINESS