Digital Performance and Data Trainee

Description de l'offre

Position Title

Digital Performance and Data Trainee

Mission and Main Objectives

Supporting Digital Marketing teams in optimizing media plans and customer journey.

Main Tasks & Responsibilities

·  Performance Monitoring: deploy a consistent tagging, tracking, reporting strategy across Paid-Owned-Earned media channels
·  Site-centric performance: Monitor and visualize results to understand user behavior, conversion data and support improvement of the digital customer journey. Benchmark performance across all online channels and advising on KPIs
·  Real-time monitoring of digital campaigns performance: Monitor quality of audiences and content, share insights to content/media team seeking for a continuous optimization of our plans
·  Data Analysis: Mapping, Organizing and analyzing raw data, deciphering key takeaways and, running split tests on campaigns.

Function

Marketing

Type of Contract

Internship/student placement

Site / Location of Position

France - Paris Area

Legal Entity

(NESAS) Nissan Europe SAS - Montigny Le Bretonneux, France

Part Time / Full Time

Full Time

Background & Experience

·  Fluent English and French
·  Proven experience in digital marketing
·  At ease with digital metrics
·  Experience with Google Analytics and or Adobe Analytics is a plus

European Language

English

Language Level

Fluent