Digital Measurement Strategy Analyst

Job description

Responsibilities

The Digital Measurement Strategy and Analytics team is looking for a highly motivated, self-starter to join the team. The team is responsible for tagging and tracking the portfolio of NBCUniversal sites and apps. The team's focus is on enabling audience measurement tools, developing and implementing analytics requirements, and defining/refining business KPI's.

Responsibilities:
·  Collaborate with internal stakeholders to write Adobe Analytics, comScore and Nielsen tracking requirements for NBCUniversal's digital products (site, and mobile and set-top apps)
·  Communicate tracking requirements to developers and project managers for implementation
·  Test and oversee quality assurance/control (QA/QC) of the implementations, and escalate issues as necessary
·  Manage consulting hours, workload, and output of third-party QA/QC partner
·  Maintain documentation of tracking requirements and testing scripts used for QA/QC
·  Stay current on industry digital analytics and audience measurement best practices, announcements and industry research
Job Number

37509BR
Posting Category

Research
Country

United States
Sub-Business

NBC Ent Program Scheduling & Research
About Us

At NBCUniversal, we believe in the talent of our people. It's our passion and commitment to excellence that drives NBCU's vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It's what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
State/Province

New York
Career Level

Entry-Level
Qualifications/Requirements

Qualifications/Requirements :

Basic Qualifications:
• Bachelor's Degree
• 0-2 years of professional experience

Eligibility Requirements
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must be willing to work in New York
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
Desired Characteristics

Desired Characteristics :
• 0-2 years of relevant digital experience with a media company or agency preferred, for recent graduates an internship in similar setting a plus
• Bachelor's Degree in Business Administration (Information Systems), Mathematics, Statistics, Engineering, or Computer Science preferred
• Advanced Excel skills preferred (Pivot tables, vlookup, etc.)
• Proficiency in at least one programming language
• Knowledge of Adobe Analytics or Google Analytics, a plus
• Familiarity or working knowledge of HTML and/or JavaScript, a plus
• Strong writing and communication skills
• High degree of initiative and ability to learn with an enthusiasm towards digital data
• Ability to work quickly and accurately on multiple projects concurrently
• Independent and self-motivated, creative problem-solver with a steep learning curve
City

New York
Notices

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.