CEE Product Marketing Manager/Office/Commercial (CA/CTM)
Prague (Hlavní město Praha) Bachelor's Degree Marketing
Job description
CEE Product Marketing Manager/Office/Commercial (CA/CTM)
As a company our mission is to empower every person and every organization on the planet to achieve more. As an employer, we empower our own people to achieve more and make a difference in the world. Join us and be one who empowers billions!
• Reach – Microsoft’s resources and scale empowers employees to utilize their skills for lasting impact.
• Freedom –Microsoft values each individual’s talent and skillset and provides the freedom to explore and enhance them.
• Inspiration – Inspiration can be found through our Office products and how they can improve our customers’ lives.
The Impact You’ll Be Making…
Area Orchestration – CA and CTM segment
• Be the SPOC for the CA/CTM business for covering the entire Office business, with the main focus to accelerate our transition to Cloud
• Enable the BGs and PMMs in the subsidiaries to drive impact with their counterparts
• Learn, share and have best practices implemented from within and outside of CEE, creating synergies in order to increase our efficiency and effectiveness.
• Set up initiatives (readiness and sharing) with the P-seller community to scale better through partners
Product Evangelism (30%)
• Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influentials and pre-sales customer scenarios with Value Discovery Workshops and CIE.
• Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To/thru-Partner), and integrate with all subsidiary marketing activities.
• Plan and execute Field and Partner readiness with guidance from Corp.
• Drive seller usage of Value Discovery Workshop, CIE, and value of Office tool to bring high value scenarios to life.
• Develop local customer evidence partnering with field and partners.
Business Management (20%)
• Own and drive segment TLIs and scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors.
• Develop local business management strategy - partner with segment to interpret market opportunity/risk and build appropriate Go-To-Market/COE.
• Determine key insights and asks to accelerate adoption of Office, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.
• Participate in preparation for Mid-Year Review (MYR) and connection meetings as appropriate.
• Participate in quarterly connection meetings with Corp to support the local BG Lead.
Office 365 Usage (20%)
• Drive a Sub-wide Consumption ROB ensuring each segment runs effectively and it feeds into the all-up consumption subsidiary ROB.
• Drive readiness with a focus on ATS and TAM roles, to ensure understanding of FastTrack, and drive R&R clarity across field roles, partners and FastTrack.
• Ensure 100% of eligible customers are in FastTrack and drive coverage of qualified partners for each workload (EPG/CA).
• Leverage local marketing funds for usage campaigns, together with leveraging of CxM campaign from Corp.
• Leverage Corp programs for O365 ProPlus deployment and ensure every win10 deployment has 100% attach.
Marketing Planning and Program/Campaign Execution (30%)
• Plan and execute key Office Marketing moments and feature releases with guidance from Corp and track/report with standardized marketing tools, KPIs, and budget discipline.
• Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product-marketing owned activities.
• Actively engage cross Segments and cross Subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.)
• Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary.
Who we’re looking for…
Experiences Required: Education, Key Experiences, Skills and Knowledge
Education
• Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science
Experience
• 3-5 years related experience
Skills & Knowledge
• Evangelist and subject matter expert for product
• Deep customer focus and understanding
• Strong analytical skills
• Excellent communicator
• Experienced in core marketing communications functions
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