Junior Brand Activation Manager
Unterhaching (Upper Bavaria) Marketing
Job description
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Mars – much more than just a chocolate bar!
Today in the lecture hall and tomorrow being responsible for world-famous brands such as Twix, Mirácoli, Wrigely’s Extra and Whiskas - impossible? Then you don’t know Mars. From the very first day we give you the freedom to make a difference at a global player and the confidence which will help you realize your own projects and ideas. All this in a family-owned company where success is based on the responsibility of each individual but is achieved as a team.
Start your career in the Wrigley segment at our Unterhaching site next to Munich starting as soon as possible as
Junior Brand Activation Manager (m/f)
and bring the brand strategy to live and lead brand activation in order to grow the business of the assigned brand by acting as Co-Pilotfor the Brand Manager and by leading 360°Activation projects with excellence in execution. Alsoprove yourself in a variety of ambitious tasks, such as
· Own activation budget for assigned brand/ projects
· Actively supports Brand Growth:
· Support shaping of brand strategy by acting as co-pilot for Brand Manager
· Contribute to definition of initiative pipeline towards region
· Growth Initiatives Delivery:
· Support building the annual activation plan (e.g. Promotions, Sampling, PR)
· Execute in excellence the annual activation plan
· Support the reapplication of regional initiatives & locally from toolkit to execution
· Own low complex New Product Development projects (e.g. Flavour Rotations)
· Creation of compelling sales materials:
· Develop and align all materials needed to support introduction of new initiatives
· Ensure best-in-class launch execution
· Steer process and alignment with all involved parties
· Insights Generation:
· Generate relevant shopper Insights in cooperation with CMI
· Post Implementation Analysis of Activities to continuously improve efficiency of recommended activation plan
· Connect & Collaborate:
· Active role in portfolio projects / cross functional team
· Update key workstreams and identify best practices for sharing on a regional level
· Drive enthusiasm for the assigned brand
· Be contact person for relevant stakeholders (sales, activation team) when it comes to brand activation
What we expect of you:
· Master’s Degree in business or similar; major in marketing and/ or sales
· First Project Management Skills
· First work experience in Marketing through internships and preferably in FMCG environment
· Basic knowledge in agency briefing & management
· Excellent communication and presentation skills in English and German
What you can expect from us:
· Responsibility and freedom to drive your own ideas
· Support through an experienced team
· An open & international work environment of a global family-owned business
· Personal & professional development, e.g. through global trainings from Mars University
· Attractive conditions and extensive social benefits
Apply now directly on www.mars.com/career .
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