Global CMI Officer

Description de l'offre

A mutually rewarding experience !

 

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

 

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

 

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

Global CMI Officer W/M - Royal Canin 
Aimargues (near Montpellier)

 

Context : 

The Global CMI Officer supports the CMI head in driving and delivering the Global CMI research plan for Royal Canin supporting the 3 Global Pillar Needs (Specialty Retail, Veterinary, Professionals) and R&D function, to accelerate our goal to become the #1 global reference in health and nutrition for cats and dogs. This role also accompanies :

a) the company focus on prescription and recommendation and greater focus on services beyond products

b) the digital transformation of Royal Canin and the opportunity to identify pet owner insights through data.

 

Key responsabilities :

·  Drive the understanding of prescribers and pet owners through the execution of ad hoc primary research with pet owners, veterinarians, retailers,
·  Drive the understanding of prescription and recommendation drivers,
·  Promote pet owner knowledge and insight generation (from digital data),
·  Pioneer CMI activities in the field of services beyond products,
·  Support all the CMI initiatives to best understand petographics,
·  Connect multiple data sources and transform them into meaningful actionable insights.

 

Scope :

Execute Ad Hoc primary research (50 %)

·  Design the most relevant research approach answering the key business questions,
·  Execute high quality research in partnership with external suppliers,
·  Be an added value partner in translating consumer based data points into powerful business insights,
·  Develop clear persuasive communication to influence business decisions,
·  Proactively share key conclusions and implications across the organization,
·  Ensure that the internal quality standards are met.

 

Develop a CMI understanding of prescription and recommendation drivers (50 %)

·  Prescription and recommendation are at the heart of the Royal Canin model. The Global CMI Analyst  will identify relevant data and information sources, conduct relevant studies, and will start exploiting data to maximize our understanding of prescription and recommendation, across pillars. A strong connection with the Digital team is to be expected.
·  This role requires frequent interactions with One Demand teams in countries and other Petcare CMIs
·  This role requires frequent interaction with the Digital team / Data team
·  The role is global and will require some limited travel (<20 %).

Educational and professional qualifications :

·  Minimum of a BA/BS in Marketing, Business Administration, Economics or Human Sciences (MBA or PhD preferred) 

Knowledge/Experience :

·  Experience in service focused industries (tourism, leisure, banking / insurance, specialized retail, e-commerce) 
·  Some relevant experience in data management (CRM, customer satisfaction, …)  
·  Digitally savvy
·  Familiar with a both qualitative and quantitative consumer research methods
·  Demonstrated ability to articulate business needs into research objectives
·  Demonstrated ability to influence and challenge key stakeholders and management teams
·  Basic understanding of syndicated measures across various data sources (sales, media, etc.)
·  Demonstrated ability to analyze data and make actionable recommendations.
·  Demonstrated project management skills
·  Vendor management or experience managing external partners a plus.
·  Ability to embrace cultural diversity.
·  Good communication skills
·  Strong command of English required. Other languages appreciated

 

Functionnal Competencies :

·  Understands & Executes Research Effectively : Excellent project management skills necessary to manage several projects at a time
·  Generates & Deploys Insights with Impact : Strong analysis skills to interpret findings and create/recommend appropriate business action
·  Analytical Excellence : one of the aspects of the role is to promote the use of digital data to identify pet owner insights and better understand prescription and recommendation

Plus:

·  A passion and curiosity for understanding pets, consumers, products
·  Strong ability to connect the dots into the big picture and learn and apply new information
·  Ability to simplify

 

 

To apply, please send you resume only to this email address :