Mgr-Social Media

Job description

Job Number 24072970
Job Category Sales & Marketing
Location Panama Office, Calle 52 y Ricardo Arias, Ciudad de Panama, Panama, Panama VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

Social Media manager (Shared service)

Position Summary: The Social Media Manager is a self-driven and ambitious tech-savvy professional to manage the day-to-day activities for social media channels such as Facebook, Instagram, Twitter, etc., for a defined portfolio of hotels in alignment with strategies set by the Senior Manager Social and the Social Media Area manager. To be successful in this role, the candidate will need to have a deep passion for social media, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. This position will partner with the Field Marketing Organization overseeing that the application of social media strategies in properties across Caribbean and Latin America are in alignment with regional initiatives.

CANDIDATE PROFILE

Education and Experience:  

·  Bachelor degree required. 
·  College (University) degree required in Communications, marketing, hospitality management, or related field preferred
·  2+ years of experience in equivalent position (Agency or Company experience). 
·  1+ years managerial experience preferred, leading a team or project
·  Travel industry, hotel property experience, Field Marketing experience, or related, a plus
·  Must be fully proficient in written and spoken English and Spanish- required. Excellent verbal communication, writing and impeccable proofreading skills 
·  Leadership qualities are a must (self-starter)
·  Must be a team player and collaborate well with multiple stakeholders
·  Strong knowledge of Social Media platforms. Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)
·  Excellent technical and project management skills; ability to handle many diverse projects simultaneously
·  Attention to detail, critical-thinker and problem-solver
·  Skills in photography/videography, basic graphic design, basic video editing, and copywriting
·  Creative, energetic, takes initiative
·  Able to effectively work independently or, at times, as part of a team
·  Excellent interpersonal and presentations skills
·  Ability to identify and track relevant community KPIs - preferred
·  Ability to balance the interests and demands of multiple stakeholders
·  Ability to communicate results to management and in a fast-paced environment

 

CORE WORK ACTIVITIES 

The following are specific responsibilities and contributions critical to the successful performance of the position: 

·  Serves as the primary Social Media point of contact and develops strategy for a specific portfolio of hotels.
·  Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.
·  Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.
·  Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.
·  Evaluates if global strategies meet the marketing needs for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.
·  Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
·  Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
·  Lead and educate the hotels’ stakeholders on Social Media best practices and strategy.
·  Execute on content creation, providing engaging text, image and video content for all social media channels for defined hotel portfolio
·  Manage day-to-day activities of select social media channels, monitoring and responding community feedback in real-time and assist with engagement. Execute Social Media Paid Strategies and supervise Coordinator and Sr. Coordinator work
·  Oversee photo and video shoots to confirm shot-list captured for social media use.
·  Stay up to date on marketing/digital trends.
·  Attend and review internal training materials as needed.
·  Research and image sourcing of Social Media creative content.
·  Coordinate with Marketing, PR and regional Social team. Serve as a resource for the sales and operations team regarding Social media.
·  Provide day-to-day support on select social media channels and relay community feedback to relevant internal stakeholders
·  Help distribute content across social platforms
·  Manage active and engaged communities around a defined topic or topics, monitoring online conversations.
·  Assist with content seeding efforts for Brand channels.
·  Train and report on social media tool usage at the regional and hotel level (ie Sprinklr)
·  Create and manage social data for reporting
·  Develop relationships with hotel stakeholders and work closely with them to learn their business and communication needs.
·  Support long-range objectives and the strategies and actions to achieve them.
·  Analyze information and evaluate results to choose the best solution and solve problems.
·  Verify marketing communications support regional, market, and hotel business objectives and goals. 
·  Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines. 
·  Verify marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.
·  Computer Skills
·  Use computer systems and software packages to input, access, modify, store, or output information.
·  Provide information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
·  Inform and/or update the executives, the peers and the subordinates on relevant information in a timely manner.
·  Speak to guests (mainly on social channels) and co-workers using clear, appropriate and professional language.
·  Support all co-workers and treat them with dignity and respect.
·  Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.
·  Develop and maintain positive and productive working relationships with other employees and departments.
·  Work with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.
·  Quality Assurance/Quality Improvement
·  Maintain confidentiality of proprietary materials and information.
·  Follow company and department policies and procedures.
·  Protect the privacy and security of guests and coworkers.
·  Perform other reasonable job duties as requested.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin  your purpose,  belong  to an amazing global​ team, and  become  the best version of you.