LVMH - Digital Communications & Activation Manager - Toronto

Job description

Company : LVMH Fragrance Brands Canada
Business group : Perfumes & Cosmetics
ESSENTIAL DUTIES AND JOB RESPONSIBILITIES
Digital
- Manage paid influencers/bloggers' networks and budget. Develop a strategy to maximize investment to get the greatest relevant coverage.
- Research internally and externally use of technology in business (with focus on cosmetics sector) and make recommendations to develop digital usage for LFB Canada.
- Create and monitor agreed company KPIs for digital media in conjunction with media agency research and reports on leading-edge digital media campaigns.
- Review competitive and retailer e retailing strategies and create and manage LFB E Retail marketing plan to increase e retail to defined level.
- Monitor LFB Canada, key competitive, and retailer activity on the internet and produce monthly report.
- Ensure that all retailers' websites are updated with current visuals and information.
E-Retail
- Research and review competitive and retailer e-retailing strategies and create and manage LFB E Retail marketing plan to increase e retail to defined level. Research and recommend strategies to take advantage of retailers' Omni channel customer growth.
- Monitor LVMH Fragrance Brands, key competitive, and retailer activity on the internet and produce monthly report.
- Ensure that all retailers' websites are updated with current visuals and information.
- Create, implement, and measure digital initiatives to activate Givenchy and Kenzo customers and potential customers to purchase products form e retail sites and make visits to store.
- Research competitor brands' e retail platforms.
 Social Media
- Manage all company's social media platforms with input and response (currently Givenchy Facebook).
- Research social media platforms within and outside beauty category and recommend use for LVMH FB keeping within brand DNA and corporate direction.
Public Relations
- Plan and organize product launches, events (including travel and arrangements), and all new product media kits and mailers. Source unique, quality, and on-brand media gifts and new product launch items.
- Coordinate media interviews and special requests with spokespeople, perfumers, and specialists.
- Ensure that launches are sent in two phases: long-lead (3 months in advance) and short-lead (2-4 weeks in advance).
- Identify key media outlets, editors, and influencers; managing and updating database for accuracy and respond to daily media requests for PR product/needs.
- Act as contact for PR international teams for all brands and edit, translate, and adapt all press releases to the Canadian market.
- Participate in the forecast process and track PR pre-series quantities; oversee and plan storage and organization of all PR products and supplies.
- Source and negotiate with suppliers to obtain products and services for events.
- Write and produce PR presentations for Sales Conference.
- Oversee requests for special events, sponsorship opportunities, and charitable donations.
- Manage PR budget to defined level (pre-series, press kits, press gifts, and events).
- Create and update PR calendar and ensure it is aligned with local marketing calendars and international PR calendars.

Desired profile

Experience required : Minimum 5 years
Qualifications
- Bachelor's degree; Master's preferred
- 5+ years of experience in communications and digital in a similar or related industry
- Advanced Microsoft Office Suite skills (Word, PowerPoint, Excel) to create sales and marketing documents on PowerPoint for presentations
- Able to multitask, work to tight deadlines accurately
- Excellent communicator, strong team player, good organizer, strong attention to detail, strong presentation skills
- Able to work on own initiative but as part of small team
- Fluency or working knowledge of French preferred
- Deals with confidential information and/or issues using discretion and judgment