Global Digital Marketing Analyst

Description de l'offre

Your team: You will be part of Automotive Global Marketing team and be reporting to Global Digital Marketing Manager.

Your mission:
Global Digital Marketing Analyst will integrate Global Digital Marketing team to ensure that all key online tactics are applied to meet the overall digital marketing objectives. Be an expert in web tools, content management (web and online product content), search engine optimization, ecommerce, analytics, social media, and proven track record of utilizing digital marketing technologies and trends to implement them within our organization.

Your responsibilities:

• Manage the catalog process to maintain content consistency and give the guidelines and knowledge input. The person will support regions in product content creation through our product information management and other related tools.
• Support in web content creation the regions and make recommendation on how to use in the best way the web components from our web CMS to reflect the global web strategy.
• Assist in the web analytics strategy and monitor a multitude of Analytic suites and listening tool to identify opportunities of conversion rate and articulate performance optimization through appropriate recommendations.
• As part of the Global digital marketing team, you will assist the global marketing manager in global projects


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Profil recherché

• BSc / MSc in Marketing with 3-5 years of experience in Digital Marketing within international organizations, fluent in written and spoken English and French
The person we are looking for shall be experienced in:
• Project management, product information management (PIM) and digital asset management (DAM)
• Web content management, web analytics packages
• Search Engine marketing (SEO/SEA) and experience with SEO software packages
• Emailing service providers and with CRM, marketing automation
• Social listening tools and managing different social media platforms

À propos de Lumileds

Lumileds is the global leader in light engine technology. The company develops, manufactures and distributes groundbreaking LEDs and automotive lighting products that shatter the status quo and help customers gain and maintain a competitive edge. Our Philips automotive lighting is today the choice of many consumers and major automotive manufacturers. Our mission is to introduce innovative, qualitative and reliable products with state-of-the-art design that constantly improve road safety.

The Lumileds automotive branch is headquartered in Suresnes

The company has approximately 9,000 employees globally and offices and operations in 32 countries. In 2016, Lumileds is expected to generate sales of around $2 billion. To learn more visit www.lumileds.com and www.philips.com/automotive