Sr. Product Manager

Job description

Key Responsibilities:

Own the brand patrimony, guarantee the brand identity orchestrating launches and growth of pillar products using market and consumer expertise.

·Market competitive analysis

-Monitoring competitors’ launches, activities.

-Analysis of competitive offerings (claims, pricing, performance, etc.)

-Understand market channels.

·Consumer Understanding

-To understand NYX PMU users and their satisfactions/dissatisfactions, expectations.

-To understand potential consumers and their needs.

-To understand competitive brand users and their satisfactions/dissatisfactions.

-To identify and understand consumer trends.

·Product Management

-To develop and manage launch plans based on international marketing plan.

-To establish a right price cascading based on local competitors and international recommendations.

-To manage brand assortment pyramid and recommend the right assortment per channel.

-To work with supply team on monthly sales forecast, especially pay close attention on the top SKUs and work out SKU rational in order to decrease slobs.

-To maximize the impact of star product launches through all related dimensions of communication, social media, merchandising, PR, CRM, in-store activities, etc.

-Brand communication and activities.

-To work with digital manager on the implementation of monthly media plan, developing lay-out and artwork.

-To work with retail team to develop advertising in store materials.

-Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.).

-To propose, monitor and evaluate the promotional activities with support from Retail.

-Acts a project manager for all brand events: Face Awards, Suhoor, Jalsat.

-Manage A&P budget.

Essential Requirements:

·Fluency in Arabic.

·2-4 years of experience in brand management.

Functional Skills & Specific Knowledge:

·In-depth knowledge of products/category.

·Research and market data analysis.

·Knowledge of local retail dynamics and environment.

·Knowledge of markets trends and consumers.

·Financial knowledge (P&L, S21, Cost of Goods, sales forecasts).

·+Media planning knowledge.

·Ability to adapt advertising creative material.

·Knowledge of the brand.