Assistant Product Manager
Hong Kong Design / Civil engineering / Industrial engineering
Job description
Key Job Accountabilities
· Collect and analyze consumer and market insights and competition strategies to make recommendations to management
· Implement new launches, maintain growth in pillar products and animate core catalogue
· Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
· Adapt the communication material (imagery, digital, point of sale)
· Mobilise and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
· Manage PPP budget and ensure sales forecast accuracy
· Implement media and promotion plans and ensure implementation of trade marketing plan
Requirements:
· Minimum 3 years working experience in product marketing, beauty industry background will be preferred
· Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.), with familiarity with online content marketing and social media development strategies
· Good analytical skills, well-organized and detail oriented
· Strong effective communicator
· Highly developed, demonstrated teamwork skills