Brand Manager Immunology-Dermatology Netherlands

Job description

Job Description

Requisition ID: 1805685835W

The BeNeLux Business Unit Dermatology (Immunology) is a high performing cross-functional team that puts patient-centricity in the heart of everything we do, with full focus on psoriasis. We are looking for a Brand Manager eager to contribute to our vision and ready to implement the regional marketing communication strategy for our psoriasis brand(s) in the Netherlands .

Next to omnichannel marketing execution, we expect the Brand Manager to provide the team with relevant stakeholder insights, make a solid translation to benefits (as basis for promotional materials) and support them with carefully selected reasons-to-believe and scientific insights. Moreover, the Brand Manager will be a core function to drive patient access in a complex and increasingly competitive market.

Key Responsibilities
·  Execute a marketing and communication strategy for the assigned brand(s) in close collaboration with medical, sales, business intelligence and finance.
·  Acquire expertise into Therapeutic Area scientific knowledge, market dynamics, competitive knowledge and customer segmentation.
·  Translate customer insights into a brand strategy for different customer segments.
·  Inspire and train the sales force on strategy and supporting messages in close collaboration with the Sr Brand manager Benelux, Sales Manager and Medical Advisor.
·  Maintain a KOL network in the Netherlands.
·  Build a strong network with all relevant stakeholders, both externally & internally
·  Deliver marketing tactics in line with customer channel preferences (right stakeholder-right content – right channel) and measure impact, while managing the assigned budget
·  Closely collaborate with the EMEA (international) marketing team
·  Initiate patient/customer centred solutions together with the Project Management office (PMO)
·  Represent the brand and it's positioning in collaboration with cross-functional stakeholders

Desired profile

Qualifications

Qualifications

Education & experience
·  Bachelor or master's degree.
·  Minimum of 2 years' experience in project/product management or marketing within pharma.
·  Experience in Immunology/dermatology is a plus.
·  Experience in a sales function/hospital environment is a plus.
·  Language skills: Dutch and English mandatory
Competencies
·  Enthusiastic, dynamic and highly motivated
·  Out of the box thinker that is not afraid to challenge the status-quo
·  Customer oriented both internally and externally
·  Good social skills, easy connector to people
·  Strong (informal) leadership skills
·  Good prioritization skills
·  Result driven with a ‘Can do' mentality
·  Team player

The Brand Manager Dermatology NL will be part of the Benelux Business Unit Dermatology (immunology) and will report to the Sr Brand Manager Benelux

Primary Location
Netherlands-North Brabant-Tilburg-
Organization
Janssen-Cilag Netherlands (8345)
Job Function
Product Management
Requisition ID
1805685835W