Assistant Product Manager-Marketing-Beijing
Beijing, China Marketing
Job description
Supervises and coordinates critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing. At this level the role has increased responsibility including, but not limited to, additional skills, multiple lines/products, diverse teams, etc. This job is not eligible for sales incentives/sales commissions. Establishes accountabilities, goals, and priorities to support the tactical plan for the department. Supports event planning and facilitate key business shows and conferences. Ensures execution of advertising, communications, and public relations plans. Develops, delegates, and executes a plan for improving the quantity and quality of sales tools and databases. Develops significant familiarity with marketing plans, products, vendors, and sales contacts. Develops, maintains and executes a plan for generating leads that result in new business. Identifies ways to shorten the process for identifying qualified leads. Oversees implementation of improvement plans, databases, and other marketing tools. Coordinates with other functions to monitor and analyze market trends.
Desired profile
Supervises and coordinates critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing. At this level the role has increased responsibility including, but not limited to, additional skills, multiple lines/products, diverse teams, etc. This job is not eligible for sales incentives/sales commissions. Establishes accountabilities, goals, and priorities to support the tactical plan for the department. Supports event planning and facilitate key business shows and conferences. Ensures execution of advertising, communications, and public relations plans. Develops, delegates, and executes a plan for improving the quantity and quality of sales tools and databases. Develops significant familiarity with marketing plans, products, vendors, and sales contacts. Develops, maintains and executes a plan for generating leads that result in new business. Identifies ways to shorten the process for identifying qualified leads. Oversees implementation of improvement plans, databases, and other marketing tools. Coordinates with other functions to monitor and analyze market trends.