To maximize brand equity and sell-out by the consistent hands-on execution of the consumer experience at store level.
To equip store staff with the training tools and knowledge to create and maintain an exciting store environment for Gucci consumers.
VM related retail stores:
· Implement best in class monthly window schemes (windows, mannequins, styling ) following the guidelines provided by HQ.
· Ensure best in class in-store visual merchandising and mannequin styling are implemented according to VM standards and guidelines throughout the store.
· Ensure all equipment, POS and mannequins are all up to date, in good condition;remove, change and report breakages where necessary.
Commercial related retail stores:
· Pro-actively drive projects and find solutions to increase sell-out when certain conditions suddenly change or happen, discussing solutions with store manager and VM Manager
· Act as the eyes and ears for any news regarding competition ( windows, activation, promotion,…. )
· Build capability of VM sales people in all areas of in-store VM
· Provide training to store designated VM/sales people on all VM standards and equip them with appropriate tools to be able to set up monthly window scheme and in-store VM updates.
· Training needs to happen prior to store opening and needs to be repeated on a seasonal basis.
VM Store operations:
· Adjust store lighting after every window and in-store VM update