Product Marketing Manager, Cardiology IT USCAN

Job description

3184255
Career Level

Experienced
Relocation Assistance

No
Business

GE Healthcare
Business Segment

Healthcare Enterprise Digital Solutions
Function

Marketing
Country/Territory

United States
Additional States/Provinces

Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, United States Minor Outlying Islands, Utah, Vermont, Virgin Islands, U.S., Virginia, Washington, West Virginia, Wisconsin, Wyoming
Postal Code

60661-3671
Role Summary/Purpose

Product Marketing Manager, Cardiology IT develops a regional product/portfolio strategy including product
positioning, market segmentation and targeting, and installed base retention. Responsible for
generating growth for Cardiovascular IT solutions in US and Canada through demand creation and
funnel acceleration in partnership with Field Marketing; and supporting future product planning by
identifying market trends, relevant buying centers and personas, and customer needs.
Essential Responsibilities

·  Analyzes win/loss & competitive insight on product portfolios at regional level; feedback to
global product; recommend and develop marketing programs to adjust product positioning and
improve win rate

·  Collaborates with commercial leadership and global marketing to develop the region market
and orders forecast

·  Ensures regional marketing plans & execution are aligned with global marketing plan (value
proposition, positioning, marketing mix, etc.) to grow orders and share

·  Provides region input to business cases for products/upgrades that are at concept stage,
works with Global Product Marketing and Management to develop and test new product ideas

·  Employs clinical and industry trend analysis, and market share and competitive analysis
relevant to a product / portfolio. Conducts in-depth research to define customer problem
statement, success metrics, clinical and economic needs, buying cycles, and personas to support
development of global Market Requirements Document (MRD)

·  Validate global value proposition and messaging and adapt for regional use

·  Prioritize and map global customer segments and work with Field Marketing on demand
creation activities to achieve New Product Introduction (NPI) success and business objectives

·  Develop and support Cardiovascular IT solution/product-specific KOL’s (Key Opinion Leaders)
and advisory boards.

·  Develop regional thought leadership and marketing, advertising and promotion strategy in
support of demand creation and funnel acceleration activities and in alignment with global strategy

·  Adapt global marketing assets (including sales tools) to ensure that the region commercial
organization has the right tools to position and sell product configurations / solution portfolio
effectively. Train direct / indirect sales channels

·  Identify and establish reference and show sites, working with Commercial Leadership. Develop
programs to gather regional evidence of customer success and outcomes, early adopters, show
sites, and clinical evidence where appropriate
Qualifications/Requirements

Basic Qualifications:

·  Bachelor’s Degree in Marketing, Business Administration or equivalent experience

·  A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience

·  Minimum 3 years of experience in cardiovascular and software industry

Eligibility Requirements:

·  Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job

·  Must be willing to travel

·  Preference for someone to work out of the Chicago office
Desired Characteristics

·  MBA or Master’s degree in Marketing, Business Administration or related field

·  10+ years’ experience in marketing, product marketing or related field

·  Cardiovascular IT expertise

·  Deep marketing expertise in market & customer insights, product commercialization and
branding

·  Innovation – ability to develop new ideas through collaboration and execute on creative ideas

·  Influencing skills – ability to motivate individuals and demonstrate organizational influence

·  Healthcare product/industry expertise

·  Leadership skills to lead teams and shape/lead growth vision and marketing strategy

·  Team oriented – ability to motivate and work well with diverse, cross-functional teams

·  Excellent oral and written communications skills

·  Strong analytical and process skills

#DTR
About Us

GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is anEqual Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Additional Eligibility Qualifications

GE will only employ those who are legally authorized to work in the United States for this opening.
Primary State/Province

Illinois
Primary City

Chicago