Marketing Intern
Shanghai, 中华人民共和国 Marketing
Job description
3224733
Additional Cities
Shanghai
Career Level
Co-op/Intern
Relocation Assistance
No
Business
GE Healthcare
Business Segment
Healthcare Life Sciences
Function
Marketing
Country/Territory
China
Additional States/Provinces
ShangHai
Postal Code
201203
Role Summary/Purpose
The Marketing Intern supports Marketing Communication department in facilitating and parparing marketing programs within a region or product modality. Well operation and implementation support to marketing programs, including trade show, road show, workshop, training and printings.
Essential Responsibilities
• Working closely with the marketing communication team to develop and implement plans and strategies that develop brand awareness, create demand and generate sales leads
• Implementing and ensuring compliance with corporate branding and visual standards, and delivering right brand message to the target customer group consistently
• Creating and well managing promotion tools to strongly support new product launches and vertical promotion
• Well support to implement promotion activities and initiatives, including advertising, web strategy, trade shows and events, and to meet desired results
• Work closely with the marketing communication team to apply measurement tools to evaluate and improve effectiveness of marketing programs and materials.
• Managing customer database and profile, and using direct marketing programs for more focused, accurate and effective target group promotion
Qualifications/Requirements
• Major in Marketing, Advertising, Language, Biological Science or related field.
• A quick learner and sense of logical
• Diligent, open-minded, good team communication skill
• Creative and energetic. Able to work in a dynamic fast-paced environment
• Fluent in Mandarin and English (written and spoken) as well as Microsoft Office tools
About Us
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE’s mission and deliver for our customers. www.ge.com
Primary Country
China
Primary State/Province
Shanghai
Primary City
Shanghai