Stage 6 mois - Assistant Marketing
Stage Entre 4 et 6 mois Voisins-le-Bretonneux (Yvelines) Master, Bac +5 Marketing
Description de l'offre
Internship Assistant Marketing
Main objectives / Mission
-Collect and understand customers insights
-Review competitor products
-Identify opportunities for product development
-Support product managers in product development
-Participate in product activation
MAJOR AREAS OF ACCOUNTABILITY / RESPONSIBILITY
-Undertake customer research to understand what customers want: test new product concepts to assess acceptability for new product initiative and market appeal, collect customers satisfaction on existing products or pilots, identify areas of improvement
-Review and undertake market and competition review: look at what competition do and understand their offers, produce product comparison Europcar/competitors
-Identify opportunities for product development based on customer research and competition review, present findings back to product managers
-Develop collateral (sales tools for internal use or marketing tools for customers) to promote the products & services working with brand department and product managers
-Provide support to implement of multi-channel campaigns to support the launch of these new products & services
-Provide project support for new product developments, for instance getting the data necessary to build business assumptions, business cases, etc.
Profil recherché
Previous experience: Proven interest or experience in product management or business development
Education level / certificates: Business School or equivalent
Languages: English fluent
Computer skills and software used: Excel & PowerPoint
Personal characteristics: Open-minded & team spirit, Excellent communication & writing skills and interpersonal skills & Good presentation skills
À propos de Europcar International
N°1 européen de la location de véhicules de tourisme et utilitaires, Europcar propose ses services à sa clientèle d’affaires et de loisirs dans toute l’Europe, l’Afrique et le Moyen-Orient, l’Amérique latine et la région Asie-Pacifique. Aujourd’hui, Europcar compte environ 6 000 salariés et une flotte moyenne de plus de 190 000 véhicules. Outre un réseau de franchisés couvrant l’ensemble du globe, le Groupe Europcar réunit 8 filiales : la France, l’Allemagne, la Grande-Bretagne, la Belgique, l’Italie, l’Espagne, le Portugal, et plus récemment l’Australie, la Nouvelle Zélande et l'Irlande.