39 days agoErnst & Young

NonFS_Campaign performance analyser_Senior1

  • Bangalore (Bangalore Urban)
  • Marketing

Job description



Job summary

The person will be responsible for measuring marketing performance of the team across all channels and provide insights and recommendations for improvement

Essential job functions

· 
Understand the business needs of tracking any marketing activities and implement tracking to ensure the appropriate tools are set-up for data collection.

· 
Provide the Campaign planner & manager with Benchmarking & forecasting data before planning any campaigns and deciding on channel mix

· 
Monitoring the performance of the campaigns during the execution period across all channels

· 
Perform campaign analysis with key highlights,  insights & recommendations for any programs/campaigns

· 
Generate reports by creating or using standard report templates and data visualization dashboards

· 
Use company-wide accepted metrics based on the measurement framework for any reporting and insight work

Functional Skillset

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Demonstrable understanding of key marketing concepts such as paid/earned/owned and the customer journey.

· 
Understanding of cross channel marketing KPIs

· 
Campaign objective driven reporting experience

· 
Proven track record in executive summary creation and data presentation skills

· 
Experience in drawing insights and recommendations based on the campaign performance data

· 
Experince in leadership communication

Technical Skillset

· 
Adobe analytics/Double Click/Tag management/Sprinklr/Exact Target analyst/SEO reporting

Years of experience (yrs) - 5-7 yrs

Knowledge and Skills Requirements
·  Willingness to learn
·  Good numeric ability
·  Good analytical skills
·  Attention to detail and excellent listening skills
·  Pro-activeness
·  Time management
·  MS office knowledge
·  Work co-ordination skills
·  Effective spoken and written communication skills
·  Demonstrate Assertiveness and Negotiation skills
·  Have good problem solving skills
·  Multi task, prioritize and work under pressure
·  Adaptability
·  People orientation skills
Other Requirements:
·  Candidate should be flexible to work extra hours at any part of the year based on business requirements and on ad-hoc basis if need be
·  Vacation cannot be availed during the months of June and July of every year owing to business requirements
·  Vacation during festive seasons is subject to team composition and business requirement
Job Requirements:
·  Education:Graduate (Any)
·  Experience:Minimum 1 year in relevant role of handling calls and email interaction
·  Certification Requirements: Desirable - Voice and accent certified