Stage Global Assistant Brand Manager Indulgence Platform

Stage Par DANONE
  • Paris
  • A négocier
  • Marketing
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Stage Global Assistant Brand Manager Indulgence Platform

Danone Place Paris à Corporate recherche Stage Global Assistant Brand Manager Indulgence Platform à Paris cedex 09

Stage à pourvoir à partir de Janvier 2017 pour 6 mois et basé à PARIS


1. Context: Indulgence is becoming a more and more important platform since the Category Vision project that uncovered that Danone was playing in 2 categories (EFM and CSP). CSP, the home of our indulgent brands such as Danette, Oikos, Danissimo and YoCruch is a dynamic category worldwide, growing year on year and in which Danone is the number 1 branded player. We are currently finalizing the Global Indulgence Strategic Framework to confirm how Danone will play and win in this category, which will be the foundation of the 2017 work on Indulgence. At the moment, there is only 1 person managing the platform with the help of an intern.
2. Mission: Contribute to the development of our global indulgence brand portfolio both from an innovation and brand strategy perspective
3. Main responsabilities:
- Deskjob research on innovations projects with a view to generate actionable insights
- Market data consolidation and analysis
- Conduct market research in relevant countries
- Contribute to the development of Global Brand Positioning & Strategies
- Manage A&P budget
4. Main interfaces: CBUs and agencies
5. KPIs:
- Respect of deadlines
- Quality of output
- CBU and Agency feedback
6. A&P tracking responsability yet not accountable
7. Occasional Business trips


Job Segment: Branding, Brand Manager, Manager, Marketing Manager, Market Research, Marketing, Management

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