Innovation - Brand Manager

Job description

Happy Family, a subsidiary of Danone, is looking forInnovation - Brand Manager in United States (US) forNew York

Danone is a global food company holding top positions in healthy ood through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis.
For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside.

Job Description

Happy Family Organics is looking for an Innovation Brand Manager to join the Marketing team. This Manager will be responsible for leading the innovation process and base business growth of our Happy Kid brand. This role also will focus on breakthrough innovation opportunities, from concept development to launch planning, through collaboration with our cross-functional team. As a company founded on creating innovative, organic food products, Happy Family Organics places a lot of importance on our ability to launch new products in multiple categories. Additionally, the Innovation Brand Manager will work closely our international Groupe Danone colleagues on innovation projects and on various business development and companywide strategic growth projects.

Responsibilities

·  Brand Ownership – drive the creation of a robust innovation pipeline and marketing plan for our Happy Kid line to drive revenue, velocity and brand awareness. Manage the business for growth.
·  Product Development – lead the cross-functional team in project management of innovations including packaging, formulation, and design.
·  Consumer Research – lead consumer research on strategic initiatives to help define growth opportunities in new and current categories in which we play.
·  Innovation Planning – responsible for working with VP of Innovation & Business Development on company innovation planning, including analysis of potential categories for expansion.
·  Sales Support – support sales team with strategy development and ongoing ad hoc support as needed.
·  Export Sales Strategy – drive the strategic plan for our Sales export business, in collaboration with our Export Sales Manager and the VP of Innovation & Bus Dev
·  Business Analytics and Competitive Tracking- responsible for competitive analysis ongoing.
·  Strategic Projects – take on additional strategic projects for Happy Family as necessary.

Desired Skills & Experience

You are enthusiastic about organic food, nutrition and health – and want to learn or deepen your experience in marketing/brand management and business development. You have extensive experience doing primary and secondary research, have worked in marketing or consulting, and are very detail oriented. You have experience analyzing market opportunities (though not necessarily in CPG) and are very comfortable in Excel. You are a self-starter who can work independently with a moderate level of guidance. You are passionate about our Happy Family mission to change the trajectory of children’s health in the US by partnering with parents from the beginning of their journey and beyond!

Qualifications

·  BA required, MBA preferred
·  Minimum of 2-4 years of relevant marketing, innovation experience in a consumer goods business
·  Experience with project management and managing timelines, operations, and logistics, ideally in a consumer goods business
·  Experience using IRI/ACNielsen data
·  Competence in traditional business computer applications (Excel, PowerPoint, Word, etc)
·  A go-getter with a strong work ethic
·  Intellectual curiosity and ability to learn quickly
·  Ability to multi-task with varied skill-set and ability to develop new skills outside of comfort zone.

Company Description

Launched on Mother’s Day 2006, and founded and operated by moms, Happy Family Organics is a leading premium organic food brand delivering optimal nutrition for the entire family.

Happy Family Organics is committed to making baby and toddler food as healthy and delicious as homemade with the essential nutrients needed for optimal growth and development. We are socially responsible in all that we do and use our collective talent to create the best possible products, grow our business, and give back to those in need.

Happy Family Organics is headquartered in New York City

For more information about Danone, its people and its business, please visit danone.com. We have something special inside, do you?
105407.Experience: Experienced professionals

At Danone Nutricia -Early Life Nutrition – U.S., we are passionate about helping moms and babies get the right nutrition during the first 1,000 days from the first day of pregnancy to two years old, a crucial time for influencing lifelong health. Our ultimate goal is to help make the next generation healthier than this one.

Danone Nutricia-Early Life Nutrition is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

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