Central Email Copywriter

Description de l'offre

Central Email Copywriter

Location : Paris

About CRITEO

Criteo ( CRTO ) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 2,000 employees in 31 offices across the Americas, EMEA and Asia-Pacific, serving 11,000 advertisers worldwide and with direct relationships with 16,000 publishers.

For more information, visit http://www.criteo.com .

Overview

Criteo is in search of a copywriter to support our Criteo Dynamic Email business expansion. The role will be based in Paris. You will craft behavioural email content for a consumer audience, while being responsible for KPI optimization related to content improvement. You will cultivate a strong and productive relationship with the account strategists in charge of email campaigns and collaborate with internal partners (central experts, creative team, product team etc…).

What will you be doing?

·  Produce original, clear and credible ideas / messages with a strong focus on user experience to generate user engagement (full email copy: subject line, pre-header, catch-phrases…)
·  Drive regular analysis on the performance of email content to identify best practices
·  Continuously benchmark ideas / messages / used terms in the email marketing landscape
·  Create and maintain an email copy guide

Qualifications

·  Excellent copywriting, spelling and grammar skills.
·  Fluency in English and French
·  Strong understanding of integrated marketing principles
·  Excellent understanding of brand communications over varying touch points
·  Ability to handle multiple brand voices and projects at once
·  Strong analytical and Excel skills. Must be proficient in formulas, vlookups, and modeling.
·  3-5+ years of experience, doing a wide range of copywriting work
·  Bachelors degree in Journalism, English, Communication or equivalent major
·  Strong interpersonal skills

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