Central Email Copywriter
Central Email CopywriterCentral Email Copywriter
Location : Paris
Criteo ( CRTO ) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has 2,000 employees in 31 offices across the Americas, EMEA and Asia-Pacific, serving 11,000 advertisers worldwide and with direct relationships with 16,000 publishers.
For more information, visit http://www.criteo.com .
Criteo is in search of a copywriter to support our Criteo Dynamic Email business expansion. The role will be based in Paris. You will craft behavioural email content for a consumer audience, while being responsible for KPI optimization related to content improvement. You will cultivate a strong and productive relationship with the account strategists in charge of email campaigns and collaborate with internal partners (central experts, creative team, product team etc…).
What will you be doing?
· Produce original, clear and credible ideas / messages with a strong focus on user experience to generate user engagement (full email copy: subject line, pre-header, catch-phrases…)
· Drive regular analysis on the performance of email content to identify best practices
· Continuously benchmark ideas / messages / used terms in the email marketing landscape
· Create and maintain an email copy guide
· Excellent copywriting, spelling and grammar skills.
· Fluency in English and French
· Strong understanding of integrated marketing principles
· Excellent understanding of brand communications over varying touch points
· Ability to handle multiple brand voices and projects at once
· Strong analytical and Excel skills. Must be proficient in formulas, vlookups, and modeling.
· 3-5+ years of experience, doing a wide range of copywriting work
· Bachelors degree in Journalism, English, Communication or equivalent major
· Strong interpersonal skills