Data Analyst, Web & Mobile

Job description

Responsibilities:

• Evaluate the overall performance and health of Blizzard websites and mobile apps.
• Champion the use of data and research in project execution across the Web & Mobile department.
• Collect and analyze data using Google Analytics and in-house data storage systems.
• Partner with cross-departmental teams to ensure tagging consistency and data quality throughout the data pipeline. Help define tagging best practices and work with teams to implement tags.
• Troubleshoot any data issues related to tracking and reporting.
• Partner with program management, design, and engineering teams to define KPIs and analytics strategy for new and existing products.
• Help aggregate, organize, and visualize data through analytics dashboards, using specialized tools like Google Data Studio or Tableau.
• Create, maintain and propagate custom and recurring analytics reports delivering insights on user behavior, site performance, new feature success, and testing.
• Present your findings to teams, stakeholders and executives to help support decision making.
• Provide recommendations to keep Blizzard’s analytics environment in line with company needs and up to industry standards.
• Train and mentor team members to use analytics tracking tools and services (self-service model).
• Partner with Optimization Strategist on A/B testing projects, hypothesis creation, success metrics definition, project documentation, and test analysis reporting.
• Partner with QA to define analytics tests cases and regression testing.
• Set up reporting to monitor KPIs and perform recurring audits to ensure data quality.

Requirements:

• Analytical mindset, detail oriented, and passion for digging into data to identify key trends, results and critical outcomes
• Demonstrated ability to interpret and effectively communicate findings to technical and non-technical audiences
• Demonstrated experience working as an analyst in the web and mobile technology field
• Comfortable working with all levels of the organization, including team leadership and executive teams, as well as across multiple functions and disciplines
• Experience with standard clickstream analysis tools: Google Analytics, Adobe Analytics, etc.
• Experience with tag manager tools: Google Tag Manager, Tealium, Signal, Adobe DTM, etc.
• Experience with A/B and multivariate testing tools such as Google Optimize, Adobe Target, Optimizely, etc.
• Proficiency with the Microsoft Office Suite, including very strong Excel skills
• Experience with in advanced web analytics methodologies such as experimentation and testing, competitive analysis, survey, and market research
• Exposure to project management skills, business process redesign principles, tools, and techniques
• Ability to work effectively both independently and as a member of a cross-functional team
• Understanding of user experience best practices

Pluses:

• Experience with specialized visualization tools (Tableau, Qlikview, etc.)
• Experience with speedy SQL queries
• Experience supporting remote team development and opportunities
• Pertinent web and mobile experience in the game industry
• Passion for gaming and for Blizzard games and products in particular