Digital Marketing Designer H/F

Description de l'offre

You will be responsible for the very first experience of new visitors on BlaBlaCar, by designing our various entry points on web or mobile platforms (Landing Pages/App store presentation/ etc…). As a member of the Marketing and Design team, you will be working within the Conversion Lab, an agile cross-skills and cross-team project, focused on delivering the appropriate message for each new visitor category (drivers, passengers), according to traffic source, and improving the overall conversion funnels. To achieve your goal and maximize your impact on BlaBlaCar’s growth, you will work very closely with Growth Project Managers, Marketing Content Designers, UX Design/Product and Tech teams and will be in touch with local Marketing teams.
Key responsibilities will include:
Design intuitive and appropriate pages that match visitors’ intent (defined by traffic source) and that result in an increase of conversion ratios from visitor to user.
Build flexible and scalable pages for local marketing teams to be able to iterate on autonomously
Create new interfaces for the web and mobile, from wireframe all the way to the final design
Integrate your designs and collaborate with tech team for development of your integration
Iterate to improve the conversion rate of your design interface after AB testing.
Skills:
4+ years of experience in Visual and/or Experience design for major online services with a strong community and/or an important e-commerce aspect
Design Degree
Knowledge of HTML/CSS/JS: you know how to integrate your designs
Strong understanding of marketing acquisition flows, the importance of relevant messaging and the techniques to articulate a compelling value proposition
A business focus: you know that your designs are a means to a global business goal, which is to provide value for customers and so create value for the business. This implies a strong understanding of our business!
A result oriented and problem solving attitude: you are not afraid of iterating and changing plans to reach objectives
Autonomous & agile: you are able to create pages from design to integration for desktop and mobile devices, and work in small full stack teams
An excellent eye for both commercial design & UX
You are comfortable using design softwares (Axure, PS, Sketch)
Hands-on approach
Excellent communication skills: you are capable of explaining the logic behind the choice made while creating a new interface, from the point of view of both the visitor/user (design-centric) and BlaBlaCar (business-centric).
Fluent in English
Any additional language knowledge a plus (especially French)
Please include the following documents in your application:
CV
Cover letter 
and send it via our plateform:
http://smrtr.io/mKaXfA.

À propos de Blablacar

BlaBlaCar est un site/app mobile de co-voiturage. Nous mettons en relation des conducteurs qui voyagent avec des sièges vides dans leur voiture, avec des personnes s'aventurant dans la même direction. La société est présentes dans 19 pays, principalement en Europe. Nous comptons plus de 10 millions de membres et plus d'1 millions de personnes utilisent chaque mois BlaBlaCar afin de voyager, un chiffre bien plus élevé que l'Eurostar!