Marketing Manager, Alexa Voice Service

Job description

DESCRIPTION

Are you the kind of person who thrives in an environment where you have to be inventive every day because no one has done what you're doing? Do you have a knack for creating high quality marketing deliverables that crisply convey customer value propositions, a successful track record of defining high impact campaigns in a technology market and to analyze customer data to identify actionable insights that improve overall organizational performance? Are you interested in Alexa—the brain behind Amazon Echo—and the future of voice-powered connected devices? Come work on it! Bring your marketing creativity and passion for technology to the Alexa Voice Service (AVS) Marketing team and help bring to market Alexa enabled products that delight customers. As a Marketing Manager on the AVS Marketing team you will be responsible for developing and executing the consumer marketing strategies for multiple product categories and market segments. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize a compelling customer campaigns that drive customer acquisition and engagement. This position offers an unparalleled opportunity to leverage your understanding of marketing and consumer electronics inside one of the world's leading consumer brands to lead innovative and high impact marketing programs.
The right candidate will be an experienced, creative, strategic thinker with a track record of successfully launching several new technology products. You are a dynamic marketing generalist who is comfortable thinking big and diving deep to apply product marketing methods to ensure impactful launch in online and offline retail environments. You are as comfortable with the science of marketing as you are with the art of marketing—and be sharp enough to know how to use one to inform the other.

Key responsibilities for the position include:
· Collaborate with AVS partners to imagine, develop and execute high-impact campaigns that inspire consumers and drive sell-through, activation and customer engagement for Alexa-enabled devices including campaign goals, customer value prop/messaging, channels, promotional mix, and campaign measurement.
· Use data and insights to develop a deep understanding of the drivers of customer purchase behavior (acquisition), customer activation (engagement) and habitual usage of Alexa (retention) and translate those insights into innovative customer campaigns and promotions.
· Develop rigorous testing programs to analyze campaign effectiveness across multiple dimensions (e.g. audience segment, channel, etc.) and continually testing, analyzing and optimizing tactics to maximize ROI.
· Manage engagement with external agencies including drafting campaign briefs, overseeing creative development, and all other aspects of the process including cost negotiations, schedule management, approvals, research and analysis.
· Report weekly on our success metrics including performance of launch, acquisition and retention campaigns in weekly business reviews.
ABOUT ALEXA AND THE ALEXA VOICE SERVICE
Alexa is the brain behind Echo, the Amazon device designed around your voice that answers your questions, plays your music, reads the news you care about, checks sports scores or the weather, and much more—instantly. Just ask! The vision for Alexa is to build the Star Trek computer in the cloud and enable customers to access it from a range of devices. The Alexa Voice Service is the set of APIs and services that allows device makers and application developers to add intelligent voice control for Alexa's growing list of capabilities to any connected product that has a microphone and speaker.

You've read this far and you're excited about the possibilities…now let us hear from you!

Desired profile

BASIC QUALIFICATIONS

· Bachelor's degree in marketing or business
· 3+ years of relevant work experience in consumer or audience marketing
· Experience using customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs.