Internship: Introduce Mobile Gamification in Airline Loyalty Programs (42162)
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Internship: Introduce Mobile Gamification in Airline Loyalty Programs (42162)Join us and shape the future of travel
Shaping the future of travel has always been important to us at Amadeus. Today, with technology getting smarter by the minute, that future is more exciting than ever.
We work at the heart of the global travel industry. Amadeus offers you the opportunity to learn and grow and drive your own progression in an exciting and multicultural environment.
Our people are driven by a passion for 'Where next?' If you want to shape your career and the future of travel, Amadeus is the place for you.
Amadeus is a world leader in providing IT solutions for the whole travel industry. It provides a comprehensive set of products for managing airline business, spanning from reservation to operational systems and managing both passengers and aircrafts at the airport. Within this set of applications, our department is in charge of the customer management and loyalty systems, providing the IT tools to positively influence customer behaviour.
Learning about the customer and using this knowledge in all customer interactions is today a major trend in all industries and our activities are developing quickly. We are part of the Airline IT division (running the largest data centre in Europe!): giving us access to a huge set of valuable airline customer data worldwide.
Technically, we are developing large-scale applications, in fully distributed environment (SOA, clustering…), using state of the art technologies (Linux, Oracle, “in memory’’ databases…).
The team activities are fully integrated in “agile” model, including both developers and product analysts. We are also closely working with the data centre teams and the marketing. This is a perfect opportunity to learn about different specialties in the IT industry.
The airline industry and gamification, or the use of game mechanics in non-gaming contexts, have historically had a close relationship. The first ever use of any form of gamification started in 1981 when American Airlines introduced the first frequent flyer program named “AAdvantage”. Since then, the use of gamification has become more common and is steadily moving towards a significant 5.5 billion market share by 2018.
Purpose of the internship is now to take advantage of mobile technologies to go further in the concept and to introduce new kind of Gamifications which will enhance customer experience and engagement. Indeed, thanks to mobile phones we have a high level of interaction with the customer, with the ability to suggest games at the right time (for example when he’s waiting for a flight at the airport), at the right place (for example in the airport lounge).
Indoor geolocalisation, basing on iBeacons, could also be a good way to interact closely with the customer, and propose games such as “Treasure Hunts”.
The first part of the internship will consist to help the team to brainstorm and find new innovative ideas of Gamification applicable to the Airline Loyalty domain.
The second part will consist in participate in the implementation of a working prototype, including analysis, definition, design and development tasks.
The scope of the prototype will include the implementation of the mobile application as well as the full integration with the existing Loyalty System to offer a more comprehensive view of the software engineering activity, from low-level technical development to the business aspects.
The project details will be discussed during the interview, taking into account candidate areas of interest in the scope of Customer Management Area, Mobile Application Development and Gamification.
The team will provide full technical support on the existing platform for the end-to-end use case, relevant data set for experimentation and access to previous studies and prototypes in this area that demonstrated the validity of this approach.
Regarding the technical environment, there is no specific prerequisite: for Amadeus standard technology, appropriate training/support will be provided and we have some flexibility on the technical stack selection.
Master degree in Computer Science or related technical field or equivalent experience.
Interest for software design and development
Organization, communication and team player.
Information gathering, problem solving.
Creativity / Innovation
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