Assistant Manager- HBS (BU) Merchandising

Job description

Country: India
Job Function: Marketing & Communications

State / Province: Haryana
Position Type: Full time

City / Location: Gurgaon
Brand: adidas

Relocation:

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Key Responsibilities:

· Development of overall business plans of EM for assigned categories, including objectives, KPIs, product range planning and identification of required marketing support
· Coordinates the development of go-to-market (GTM) plans for assigned categories and presents these to internal and external stakeholders
· Develops range architecture and sales channel segmentation for assigned categories in consultation with Sales and Retail departments
· Identifying EM specific demand of the customer/channel according to consumer segments
· Identifying gaps in the international range, agreeing these with the management and addressing range gaps through local development of product articles.
· Responsible for product pricing and margins
· Works closely with Sourcing department to ensure transparency and compliance in product quality and delivery timelines
· Initiates and manages local product creation process for assigned categories
· Leads the evaluation and adaptation (if required) of regional and global sell-in tools for assigned categories
· Supports retail training function with updates and latest product news as required
· Collect market information from various sources such as retail customers, store staff, Sales & Retail teams, publications, syndicated and customized research
· Identifies information needs related to customers, consumers and product and addresses these proactively, e.g., through consumer research
· Responsible for competitive analysis
· Synthesize category insights, disseminates them to internal and external stakeholders appropriately and ensure organisational alignment around key category insights
· Is the expert for EM specific demand of the customer/channel according to consumer segments

Key Relationships:

· eCommerce Team
· Retail Merchandising Team
· Sales Team
· BU Lead
· Brand Activation Team

Authorities:

· None

Knowledge, Skills and Abilities :

· Strong interpersonal skills and ability to influence both internal and external stakeholders
· Strong communication skills written and important verbal – ability to “sell” ideas effectively
· Strong understanding of premium apparel and footwear market in India, sports as well as casual brands
· Strong team player
· Interested in sports, preferably an active sports person
· Inherently interested in the sports/fashion market in India and globally
· General brand marketing understanding

Requisite Education and Experience / Minimum Qualifications:

· Technical education in either apparels or footwear (e.g. NIFT, FIA)
· Preferably complemented by an MBA
· Minimum3 years of experience in category management for a premium apparel and/or footwear brand